digital transformation: the future of retail

DIGITAL TRANSFORMATIONThe future of retail

DIGITISING RETAIL

THE END OFSHOPPING MALLS?

NOT IN THE UK!

Smart retail opportunitiesThe changing face of consumer behaviour

• Showrooming o Seen as a threat

o Less important than feared?

• Web rooming increasingly popularo Opportunity for proximity

marketing

• Click & collect now regarded as standard by consumers

• Same day delivery a big opportunity for retailers

Smart retail opportunitiesStrategies for combatting showrooming

What do people like about the High Street shops?

What do people hate about online

shopping and the High Street?

What do people like about online shopping?

Zone of support Zone of defence Zone of attack

Good serviceEasy browsingRetail theatre

Great informationLonger hours

No sales hassle

Price matchingHome delivery

Argos-style choice

Satisficers Maximisers

IN STORE DIGITISATION

Smart retail opportunitiesIn stores: the consumer experience

› Wi-fi› Augmenting reality› Virtual clothes racks and mirrors› Mobile POS› Merging online and offline

INSTOREWI-FI

AUGMENTING REALITY

VIRTUAL CLOTHES RACKS

VIRTUAL CHANGING ROOMS

MOBILE POINT OF SALE

MERGING ONLINE & OFFLINE

DIGITAL MARKETING

Smart retail opportunitiesDigital marketing

› Beacons› Social proof› In-store proximity marketing› Content marketing

Making offers relevant to in-store location

IN-STOREBEACONS

Using social media

SOCIAL PROOF

SOCIALPROOF

IN-STOREMARKETING

CONTENTMARKETING

DIGITAL BUSINESS INNOVATIONS

Smart Retail opportunitiesDigital retail business innovations

› Personalising products

› Tracking footfall and beacons

› Stock control and RFID

› Virtual shelves

PERSONALISEDPRODUCTS

FACE TRACKING CAMERA

TRACKINGFOOTFALL

INVENTORYCONTROL

SAVINGSPACE

DIGITISING THE MALL

Smart retail opportunitiesDigitising the mall

› Store fronts

› Wall displays

› Proximity marketing

› Vacant lots

› Pop ups

› Smart lighting

› Tracking footfall

INTERACTIVESTORE FRONTS

Out of store product salesOUT OF STOREWALL DISPLAYS

Proximity marketingPROXIMITYMARKETING

Vacant lots

USINGVACANT LOTS

POP UP SHOPS

SMART LIGHTING

ENHANCING THE CUSTOMER EXPERIENCE

Smart retail opportunitiesEnhancing the customer experience

› Way-finding› Remote ordering› Retail theatre› Smarter parking

SMARTWAYFINDING

MOBILEORDERING

Create “retail theatre”

RETAILTHEATRE

• Slide on smarter parking

SMARTPARKING

THANK YOU

Jeremy Swinfen-Green, Charlotte Childshello@mosoco.co.uk