digital transformation: the future of retail
TRANSCRIPT
DIGITAL TRANSFORMATIONThe future of retail
DIGITISING RETAIL
THE END OFSHOPPING MALLS?
NOT IN THE UK!
Smart retail opportunitiesThe changing face of consumer behaviour
• Showrooming o Seen as a threat
o Less important than feared?
• Web rooming increasingly popularo Opportunity for proximity
marketing
• Click & collect now regarded as standard by consumers
• Same day delivery a big opportunity for retailers
Smart retail opportunitiesStrategies for combatting showrooming
What do people like about the High Street shops?
What do people hate about online
shopping and the High Street?
What do people like about online shopping?
Zone of support Zone of defence Zone of attack
Good serviceEasy browsingRetail theatre
Great informationLonger hours
No sales hassle
Price matchingHome delivery
Argos-style choice
Satisficers Maximisers
IN STORE DIGITISATION
Smart retail opportunitiesIn stores: the consumer experience
› Wi-fi› Augmenting reality› Virtual clothes racks and mirrors› Mobile POS› Merging online and offline
INSTOREWI-FI
AUGMENTING REALITY
VIRTUAL CLOTHES RACKS
VIRTUAL CHANGING ROOMS
MOBILE POINT OF SALE
MERGING ONLINE & OFFLINE
DIGITAL MARKETING
Smart retail opportunitiesDigital marketing
› Beacons› Social proof› In-store proximity marketing› Content marketing
Making offers relevant to in-store location
IN-STOREBEACONS
Using social media
SOCIAL PROOF
SOCIALPROOF
IN-STOREMARKETING
CONTENTMARKETING
DIGITAL BUSINESS INNOVATIONS
Smart Retail opportunitiesDigital retail business innovations
› Personalising products
› Tracking footfall and beacons
› Stock control and RFID
› Virtual shelves
PERSONALISEDPRODUCTS
FACE TRACKING CAMERA
TRACKINGFOOTFALL
INVENTORYCONTROL
SAVINGSPACE
DIGITISING THE MALL
Smart retail opportunitiesDigitising the mall
› Store fronts
› Wall displays
› Proximity marketing
› Vacant lots
› Pop ups
› Smart lighting
› Tracking footfall
INTERACTIVESTORE FRONTS
Out of store product salesOUT OF STOREWALL DISPLAYS
Proximity marketingPROXIMITYMARKETING
Vacant lots
USINGVACANT LOTS
POP UP SHOPS
SMART LIGHTING
ENHANCING THE CUSTOMER EXPERIENCE
Smart retail opportunitiesEnhancing the customer experience
› Way-finding› Remote ordering› Retail theatre› Smarter parking
SMARTWAYFINDING
MOBILEORDERING
Create “retail theatre”
RETAILTHEATRE
• Slide on smarter parking
SMARTPARKING
