digital marketing conversion

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ConversionConversion

John, Solomon Software

Conversion Engagement

Awareness

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What is Conversion

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Conversion

John, Solomon Software

Conversion is an act of making recipient to perform a desired action.

Conversion Rate =Reach

Results

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1. Leads

2. Sales

3. Referrals

4. Subscribers

5. Fans and Followers

Conversion ResultsConversion Results

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• Generate user reviews of the product or service

• Review and Improve the content of the website

• Increase usability to reduce the barriers to conversion

• Improve site navigation structure • Make users to click without thinking

too much • Use third-party trust logos• Use CRM to push conversion funnel

Methods of ConversionMethods of Conversion

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Every click on your website is a step closer toward conversion

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Attention Capture attention. Use powerful image or headline.

AIDAAIDA

Desire Build desire, reduce resistance. Show Features and Benefits

Interest Build curiosity, Interest.Indicate you've got a solution.

Action: Call to ActionCommand exactly what to do next.

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Customer Relationship Management (CRM) is a model for managing a company’s interactions with current and future customers

CRMCRM

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• Capture Web Leads• Route Leads Based on Business Rules• Engage & Correspond with Prospects• Quickly View a Contact’s Action History• Email Marketing Campaigns• Works Great on iPads, Mobile Devices

CRM FeaturesCRM Features

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A Decision Support System is a computer-based information system that supports business or

organizational decision-making activities

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Google Analytics provides detailed statistics about a website's traffic and traffic sources

• Real-Time reporting

• Daily Visits

• Page Impressions

• Keywords

• Traffic Sources

• Bouncing Rate

• Time on Site

• Locations

• Landing Pages

• Exit Pages

AnalyticsAnalytics