digital marketing conversion
Post on 17-Oct-2014
655 views
DESCRIPTION
TRANSCRIPT
1
ConversionConversion
John, Solomon Software
Conversion Engagement
Awareness
2
What is Conversion
3
Conversion
John, Solomon Software
Conversion is an act of making recipient to perform a desired action.
Conversion Rate =Reach
Results
4
1. Leads
2. Sales
3. Referrals
4. Subscribers
5. Fans and Followers
Conversion ResultsConversion Results
5
• Generate user reviews of the product or service
• Review and Improve the content of the website
• Increase usability to reduce the barriers to conversion
• Improve site navigation structure • Make users to click without thinking
too much • Use third-party trust logos• Use CRM to push conversion funnel
Methods of ConversionMethods of Conversion
6
Every click on your website is a step closer toward conversion
7
Attention Capture attention. Use powerful image or headline.
AIDAAIDA
Desire Build desire, reduce resistance. Show Features and Benefits
Interest Build curiosity, Interest.Indicate you've got a solution.
Action: Call to ActionCommand exactly what to do next.
8
Customer Relationship Management (CRM) is a model for managing a company’s interactions with current and future customers
CRMCRM
9
10
• Capture Web Leads• Route Leads Based on Business Rules• Engage & Correspond with Prospects• Quickly View a Contact’s Action History• Email Marketing Campaigns• Works Great on iPads, Mobile Devices
CRM FeaturesCRM Features
11
A Decision Support System is a computer-based information system that supports business or
organizational decision-making activities
12
Google Analytics provides detailed statistics about a website's traffic and traffic sources
• Real-Time reporting
• Daily Visits
• Page Impressions
• Keywords
• Traffic Sources
• Bouncing Rate
• Time on Site
• Locations
• Landing Pages
• Exit Pages
AnalyticsAnalytics