D I G I TA LM A R K E T I N G

1 0 1

I N T R O

MY FOCUS

• Marketing strategy

• Design and User experience

• Business analytics

• Conversion

• Record labels, Creative agencies, Talent management

• Airports, Airlines

• Telcos, Tech companies

• Financial organisations

• Auction houses

MY CLIENTS

E X A M P L E S

W H AT I S D I G I TA L M A R K ET I N G ?

WHAT IS DIGITAL MARKETING?

• Website

• Advertising

• Campaigns

• Social Media

W H Y S H O U L D I C A R E ?

WHY SHOULD I CARE?

• Customer expectations

• Lost opportunities

• Cost and ROI

• Measurability

• Flexibility

• Sophisticated segmentation

C O M M O N P R O B L E M S

COMMON PROBLEMS

• Low attention spans

• Lack of relevance

• Lack of trust

11.80

10

20

30

40

50

60

70

80

90

100

2014

US Digital Market FY2014

Mobile Desktop

31.6B31.6Bhttp://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-MCommerce-Gap-Why-Dollars-Continue-to-Lag-Shopping-Behavior-on-Mobile

15.40

10

20

30

40

50

60

70

80

90

100

Q1 2015

US Digital Market Q1 2015

Mobile Desktop

11.1B11.1Bhttp://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-MCommerce-Gap-Why-Dollars-Continue-to-Lag-Shopping-Behavior-on-Mobile

A R E A S T O F O C U S O N

AREAS TO FOCUS ON

• Connecting with customers

• Customer centric design

• Mobile

• UX design

• Online Video

• Conversion optimisation

D I G I TA L S T R AT E G Y

DIGITAL STRATEGY

• Identify customer needs

• Define your goals

• Identify your current state

• Identify your strengths and weaknesses

DIGITAL STRATEGY

• Conduct competitive analysis

• Define your strategy

• Get to market fast!

• Measure/Review/Revise

Q U E S T I O N S ?