definition slides (smu talk)

DEFINITIONdictionary redefined

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the fastest dictionary on iOS

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DEFINITION

• Universal app, $0.99

• 66,290 users

• 2.2M word searches, 7000 a day

• Staff Favorites / New and Noteworthy

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5 STEPS TO 5 STARS

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5 STEPS TO 5 STARS

• Find a problem

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5 STEPS TO 5 STARS

• Find a problem

• Research your competitors

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5 STEPS TO 5 STARS

• Find a problem

• Research your competitors

• Sketch-Code-Launch

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5 STEPS TO 5 STARS

• Find a problem

• Research your competitors

• Sketch-Code-Launch

• Publicize like hell

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5 STEPS TO 5 STARS

• Find a problem

• Research your competitors

• Sketch-Code-Launch

• Publicize like hell

• Update continuously

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FIND A PROBLEM

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PROBLEM-FINDING

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PROBLEM-FINDING

• I read a book

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PROBLEM-FINDING

• I read a book

• I fail to understand a word

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PROBLEM-FINDING

• I read a book

• I fail to understand a word

• I open my dictionary

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PROBLEM-FINDING

• I read a book

• I fail to understand a word

• I open my dictionary

• I give up

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FAST & BEAUTIFUL

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COMPETITORS

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Dictionary!

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Dictionary.com Dictionary.

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SKETCH-CODE-LAUNCH

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VERSION 1.0

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SHITTY?

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YES.

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WHO CARES?

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LAUNCHED!

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USERS LOVED IT.

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AppAnnie.com

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FAKE

FAKE

me (alias)

friendAppAnnie.com

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FAKE

FAKE

me (alias)

friend

joker

AppAnnie.com

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FAKE

FAKE

me (alias)

friend

joker

AppAnnie.com

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FAKE

FAKE

me (alias)

friend

joker

AppAnnie.com

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VERSION 1.1

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VERSION 2.0

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VERSION 3.0

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VERSION 4.0

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OFFLINE SUPPORTMonday, October 3, 11

PROMOTE YOUR PRODUCT

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PROMOTING YOUR APP• Not easy at all

• Definition wasn’t a gaming app

• Word-of-mouth

• Free app weekends!

• Reviews (DL, SR, Beautiful Pixels, iMerlion, AppAdvice)

• App Store Feature

• Free business cards - anywhere in the world

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SCREENSHOTS

• Screenshots must portray a good image of your app

• Get a designer

• I use dribbble.com

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LEARNING POINTS

• Continually improve on your product

• Big update? Small update?

• Make a tagline for your product (hopefully true)

• Create a website

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MISTAKES

• Server crash

• Be prepared for this, especially when you conduct a free app weekend

• Apologize

• Product name

• Lack of support

• UserVoice (iPhone SDK)

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TOOLS

• Repos: SVN / Git

• Analytics: Flurry.com / AppAnnie.com

• Services: GoDaddy / Tumblr / Dribbble / UserVoice

• Sites: StackOverflow / iPhoneDevSDK / Hacker News

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AFTER ALL YOUR HARD WORK...

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HOW WILL YOU KNOW IF YOUR APP IS SUCCESSFUL?

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THANKSSlides available here: http://bit.ly/smutalk

sidwyn@gmail.comSidwyn Koh 04 /10/11

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