definition slides (smu talk)
DESCRIPTION
Tells the story of Definition. http://definitionapp.comTRANSCRIPT
DEFINITIONdictionary redefined
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the fastest dictionary on iOS
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DEFINITION
• Universal app, $0.99
• 66,290 users
• 2.2M word searches, 7000 a day
• Staff Favorites / New and Noteworthy
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5 STEPS TO 5 STARS
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5 STEPS TO 5 STARS
• Find a problem
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5 STEPS TO 5 STARS
• Find a problem
• Research your competitors
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5 STEPS TO 5 STARS
• Find a problem
• Research your competitors
• Sketch-Code-Launch
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5 STEPS TO 5 STARS
• Find a problem
• Research your competitors
• Sketch-Code-Launch
• Publicize like hell
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5 STEPS TO 5 STARS
• Find a problem
• Research your competitors
• Sketch-Code-Launch
• Publicize like hell
• Update continuously
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FIND A PROBLEM
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PROBLEM-FINDING
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PROBLEM-FINDING
• I read a book
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PROBLEM-FINDING
• I read a book
• I fail to understand a word
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PROBLEM-FINDING
• I read a book
• I fail to understand a word
• I open my dictionary
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PROBLEM-FINDING
• I read a book
• I fail to understand a word
• I open my dictionary
• I give up
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FAST & BEAUTIFUL
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COMPETITORS
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Dictionary!
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Dictionary.com Dictionary.
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SKETCH-CODE-LAUNCH
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VERSION 1.0
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SHITTY?
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YES.
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WHO CARES?
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LAUNCHED!
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USERS LOVED IT.
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AppAnnie.com
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FAKE
FAKE
me (alias)
friendAppAnnie.com
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FAKE
FAKE
me (alias)
friend
joker
AppAnnie.com
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FAKE
FAKE
me (alias)
friend
joker
AppAnnie.com
Monday, October 3, 11
FAKE
FAKE
me (alias)
friend
joker
AppAnnie.com
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VERSION 1.1
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VERSION 2.0
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VERSION 3.0
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VERSION 4.0
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OFFLINE SUPPORTMonday, October 3, 11
PROMOTE YOUR PRODUCT
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PROMOTING YOUR APP• Not easy at all
• Definition wasn’t a gaming app
• Word-of-mouth
• Free app weekends!
• Reviews (DL, SR, Beautiful Pixels, iMerlion, AppAdvice)
• App Store Feature
• Free business cards - anywhere in the world
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SCREENSHOTS
• Screenshots must portray a good image of your app
• Get a designer
• I use dribbble.com
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LEARNING POINTS
• Continually improve on your product
• Big update? Small update?
• Make a tagline for your product (hopefully true)
• Create a website
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MISTAKES
• Server crash
• Be prepared for this, especially when you conduct a free app weekend
• Apologize
• Product name
• Lack of support
• UserVoice (iPhone SDK)
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TOOLS
• Repos: SVN / Git
• Analytics: Flurry.com / AppAnnie.com
• Services: GoDaddy / Tumblr / Dribbble / UserVoice
• Sites: StackOverflow / iPhoneDevSDK / Hacker News
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AFTER ALL YOUR HARD WORK...
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HOW WILL YOU KNOW IF YOUR APP IS SUCCESSFUL?
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THANKSSlides available here: http://bit.ly/smutalk
[email protected] Koh 04 /10/11
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