cva presentation

CONSERVATION

VOLUNTEERS AUSTRALIA

UNSW UNIVATIVE TEAM

Mathew • Jonathan • Yu Shan • Kay • Ly

WILD FUTURES: STUDENTS FOR

TOMORROW

A CVA Initiative

Environment

Others

5%

$7.7 BILLION

Where do the donations go?

$100 plus

$100 less

below $2

More than $100Less than $2

CVA Donations for Wild

Life Futures

$60,000$

Brand Loyalty

FEASIBILITY FOR IPHONE APP

• INCREASE DONATIONS

• INCREASE AWARENESS

• RESEARCH IPHONE APP

ISSUES TO ADDRESS

Wild Futures Programme

Revenue

Public

Donation Government

Funding

Individual Corporate/Payroll

REVENUE STREAM

DIVERSIFICATION

HUMAN RESOURCE

“LETS GIVE A SHIT AND DO OUR BIT”

NEW STUDENT FOCUSED WEBPAGE

AND SLOGAN

WHY AND HOW DO WE DONATE TO

THE CHARITIES WE DO?

WEBSITES,

SOCIAL NETWORKING

AND MOBILE GIVING

Appeal to the heart,

not the head

Emotionally driven appeal streamlined on social media

websites across the web

SDFGS

10 dollars

Plants 5 trees for Gwenyth the Richmond Birdwing Butterfly

20 dollars

Sponsors one day worth of beach cleaning for the Flatback

Turtle

30 dollars

Enables radiotracking of the Brush-tailed Rock-wallaby for a

week

Gloria: Superb ParrotFavourite Pastime: Long flights

over the bushland

Favourite foods: Worms and

sometimes chocolate

Occupation: Mechanic

Unfortunately due to a lack of

nesting Gloria's sex life has

been compromised and may not

have the chance to reproduce.

But you can help her! Donate

here.

“Donors want to see what

their gifts allowed you to

accomplish”

“Yesterday Dr Alex Smith

localised a gene, making a

breakthrough in Tasmanian

devil cancer research”

HOW DO WE ATTRACT GEN Y?

This months winner of

the NRMA

“Build a Recycled

Monster” competition

goes to Ivan Ivan.

Prize: $100 Myer Gift

card.

I PHONE APPLICATION?

sdfsd

Recommendation 2:

Media Interns

For students, by

students

COFFEE

RECOMMENDATION 3

BIODEGRADABLE PRODUCT RANGE

• Coffee cups

• Coffee sleeves

• Brown bags

• Coffee lids

CUPS

SLEEVES

COFFEE SLEEVES

SANDWICH/ TAKEWAY BAGS

MARKET ANALYSIS

SURVEY RESULTS

COST ANALYSIS

Initial Costs Per Dollar

Coffee Cups 8oz

($0.02/10,000Unit)

200.00

Coffee Cups 12oz

($0.02/10,000Unit)

200.00

Coffee Lids

($0.01/20,000 Unit)

400.00

Coffee Sleeves

($0.03/20,000)

600.00

Shipping +

transport

500.00

Total 2,630.00