csr strategy final
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8/9/2019 CSR Strategy Final
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y o u r c o m p a ny & c o r p o ra t e s o c i a l r e s p o n s i b i l i t y
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More closely aligning a brand with a good cause, creatingone, or making change as it relates to sustainabledevelopment is a higher priority today.
The thinking goes: Doing good is good for business. But witheveryone joining the fray, how can brands differentiate andbest create awareness for their eco- and social-cause efforts?Bottom line:
What works? What doesn't?
(strategy magazine)
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But what we learned from past mistakes is to take the time to
do it right the first time, and make sure it's embedded withinthe business.
VP communications, Loblaw
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The brand that have the most positive influence on peoples lives
Making it easier for people to reach their purpose
Technology & telecom. means nothing if it doesnt makes peoples lives easier
Our Aim
Our role
Our Belief
Help people realize the infinite possibilities that the future of communications hold
Our Vision
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The brand that have the most positive influence on peoples lives
Our Aim
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Think Home Depot, which has introduced an Eco Optionslabel to help customers identify 2,500 environmentally friendlyproducts, from front-load 4 washing machines, natural insect
repellents and cellulose insulation to programmablethermostats, compact fluorescent light bulbs and certifiedwood. Ron Jarvis, the retailers vice president of environmentalinnovation, describes Eco Options as a further testament toHome Depots commitment to sustainability and to helping itscustomers choose ways to have less of an impact on theenvironmentin a recent DMN Newswirearticle.
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What does it all mean?
LeadershipActive
Relevance
Transparency
Effect
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Passive Active
Relevant +
Relevant -
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Passive Active
Relevant +
Relevant -
Al barakah
Bil shabab
Zein
Ramadan
CITC Abdul latif
Jameel
your
company
your
company
education
broadcast
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Passive Active
Relevant +
Relevant -
Immediate
Intermediate
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Where do we go from here?1. Immediate: create awareness on our current CSR
2. Intermediate: play a bigger role in CSR
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1.i m m e d i a t e
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We already have our CSR activities that we need to
bring to peoples awareness
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First problem:
We are facing cynical audience
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: :( :
:
)
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2. intermediate
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)
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( : (
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The idea:What if your company can lead society into serving itself. A campaign
where people can all come together to do good for society in waysthey have done before and ways they never thought of before.
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