csn11-frans van der reep-getronics

The Social Company: lean and meaningful

Frans van der ReepGetronics

From Lean & Mean to Lean & Meaningful……..Get or get lost

Frans van der Reep CSN 2011, Amsterdam , feb 10 th

What are the Social Media ingredients ?

people+

browser, server, (smart)phone, connection, address book, database, GPS

+messages, text, photos, videos

social media by itself do…

To understand the effects of social media, asks for new notions and organization of context

But....

Practice and Learn Aristotle

“For what we have to learn, we learn by doing. In practicing we learn what is noble and just. We become just and temperate by doing and becoming habituated to doing just and temperate things” Ethica Nicomachea

©Frans van der Reep Hans Kooistra

Social Media has impact if…

Collaboration

Context Objective

• sense of urgency

• simple

Peer2Peer • coordination• reputation• trust

Reference point

©Frans van der Reep Hans Kooistra

Collaboration

Context Objective

• sense of urgency

• simple

Peer2Peer • coordination• reputation• trust

Reference point

…. and serendipity

Collaboration

Context Objective

• sense of urgency

• simple

Peer2Peer • coordination• reputation• trust

Reference point

✗

✗

✗ ✗✓

= no effect

Collaboration

Context

Objective• sense of

urgency• simple

Peer2Peer • coordination• reputation• trust

Reference point

✓

✓

✓✓✓

= has effect

Collaboration

Context

Objective• sense of

urgency• simple

Peer2Peer • coordination• reputation• trust

Reference point

✓

✓

✓ ✗ ✗

Low cohesion High cohesion Low cohesion High cohesion

Criteria for Membership(Access)

Open Closed Open Closed

High External PressureUniform Procedures

Team Task force Coalition Clan

Low External PressureNon-uniform Procedures

Company(Gesellschaft Gezelschap)

Society(GemeinschaftGenootschap)

Political Arena Club

Multiple Ambiguous GoalsClear ‘Smart’ Goal

© Robert Scheltens

Goal Orientation

Improve understanding of impact : A Taxonomy of Social Configurations

Context Drives Meaning

• Rapid changes in context reduce the chances of meaningful objectives

• Multiple contexts lead to ‘multiple meaning’, and to tribes and fragmentation

may supersede context!

Be aware of your personal responsibility! Are you the sorcerer’s apprentice?

Reputation

CON=AMORE

Social Media are at least the digital world-of-mouth and may have lasting impact when some specific requirements are simultaneously met

AlertMobilise MassReact and RespondCON AMORE

Factor

10• Eckart Wintzen’ cells

counted 30 people. • With internet 150

friends seems to work • Optimal size for a P2P

organization 300 (Gore

Industries).

• As understanding context is vital for meaningful communication, we expect a great future for Context and Emotion Aware Technologies

• Anthropologists and Psychiatrists have a lot of business value as they are used to deal with this challenge and have the understanding and the tools to know what they see

Business Opportunity:Understand Context

Top down

Bottom up

Push oriented Pull oriented

© F. van der Reep

What happens in the business arena?

Focus on continuity

Rule Based BehaviourLean&MeanPlanning

Focus on flexibility

Principle Based BehaviourLean&MeaningfulPerpetual Beta

Big companies

Small companies

Where people only co-operate because of profit and production, a longing for feeling meaningful will come up….. http://www.flickr.com/photos/chrisdlugosz/3405153987/sizes/l/

It is about managing context and simplicity

from Lean & Mean

to Lean & Meaningful

Chase the meaning, not the money

©Frans van der Reep Hans Kooistra

info@nextpractice-institute.com

Contact

This presentation is a Co-Creation of Frans van der Reep and Hans Kooistra.

Frans van der Reep (1954), senior strategist at Getronics Consulting (a KPN company), lector Digital World Hogeschool INHolland, inspirator of nextpractice-institute

Hans Kooistra is Partner and Co-Founder of nextpractice-institute.

Thank you!

Vragen?

Frans van der ReepGetronics

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