csn11-frans van der reep-getronics
TRANSCRIPT
The Social Company: lean and meaningful
Frans van der ReepGetronics
From Lean & Mean to Lean & Meaningful……..Get or get lost
Frans van der Reep CSN 2011, Amsterdam , feb 10 th
What are the Social Media ingredients ?
people+
browser, server, (smart)phone, connection, address book, database, GPS
+messages, text, photos, videos
social media by itself do…
To understand the effects of social media, asks for new notions and organization of context
But....
Practice and Learn Aristotle
“For what we have to learn, we learn by doing. In practicing we learn what is noble and just. We become just and temperate by doing and becoming habituated to doing just and temperate things” Ethica Nicomachea
©Frans van der Reep Hans Kooistra
Social Media has impact if…
Collaboration
Context Objective
• sense of urgency
• simple
Peer2Peer • coordination• reputation• trust
Reference point
©Frans van der Reep Hans Kooistra
Collaboration
Context Objective
• sense of urgency
• simple
Peer2Peer • coordination• reputation• trust
Reference point
…. and serendipity
Collaboration
Context Objective
• sense of urgency
• simple
Peer2Peer • coordination• reputation• trust
Reference point
✗
✗
✗ ✗✓
= no effect
Collaboration
Context
Objective• sense of
urgency• simple
Peer2Peer • coordination• reputation• trust
Reference point
✓
✓
✓✓✓
= has effect
Collaboration
Context
Objective• sense of
urgency• simple
Peer2Peer • coordination• reputation• trust
Reference point
✓
✓
✓ ✗ ✗
Low cohesion High cohesion Low cohesion High cohesion
Criteria for Membership(Access)
Open Closed Open Closed
High External PressureUniform Procedures
Team Task force Coalition Clan
Low External PressureNon-uniform Procedures
Company(Gesellschaft Gezelschap)
Society(GemeinschaftGenootschap)
Political Arena Club
Multiple Ambiguous GoalsClear ‘Smart’ Goal
© Robert Scheltens
Goal Orientation
Improve understanding of impact : A Taxonomy of Social Configurations
Context Drives Meaning
• Rapid changes in context reduce the chances of meaningful objectives
• Multiple contexts lead to ‘multiple meaning’, and to tribes and fragmentation
may supersede context!
Be aware of your personal responsibility! Are you the sorcerer’s apprentice?
Reputation
CON=AMORE
Social Media are at least the digital world-of-mouth and may have lasting impact when some specific requirements are simultaneously met
AlertMobilise MassReact and RespondCON AMORE
Factor
10• Eckart Wintzen’ cells
counted 30 people. • With internet 150
friends seems to work • Optimal size for a P2P
organization 300 (Gore
Industries).
• As understanding context is vital for meaningful communication, we expect a great future for Context and Emotion Aware Technologies
• Anthropologists and Psychiatrists have a lot of business value as they are used to deal with this challenge and have the understanding and the tools to know what they see
Business Opportunity:Understand Context
Top down
Bottom up
Push oriented Pull oriented
© F. van der Reep
What happens in the business arena?
Focus on continuity
Rule Based BehaviourLean&MeanPlanning
Focus on flexibility
Principle Based BehaviourLean&MeaningfulPerpetual Beta
Big companies
Small companies
Where people only co-operate because of profit and production, a longing for feeling meaningful will come up….. http://www.flickr.com/photos/chrisdlugosz/3405153987/sizes/l/
It is about managing context and simplicity
from Lean & Mean
to Lean & Meaningful
Chase the meaning, not the money
©Frans van der Reep Hans Kooistra
Contact
This presentation is a Co-Creation of Frans van der Reep and Hans Kooistra.
Frans van der Reep (1954), senior strategist at Getronics Consulting (a KPN company), lector Digital World Hogeschool INHolland, inspirator of nextpractice-institute
Hans Kooistra is Partner and Co-Founder of nextpractice-institute.
Thank you!
Vragen?
Frans van der ReepGetronics
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