creating the 360 content experience

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Creating the 360 Content Experience

Presented by:

Steffanie Siebrand

Saddle Ranch Productions, Inc.

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Speaker

Steffanie SiebrandVP Production & Acquisitions

Saddle Ranch Productions, Inc.

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How do you Connect

with today’s Consumer?...

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The 360 Content Experience

Today’s consumers are “connected” and expect a cross-channel experience integrating multiple screens and media channels.

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Why Content Matters

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Key Factors for Developing an Effective Content Strategy

Venue/Channel Profiling

Message

Audience Profiling

Dwell Time

What is the venue / communicationchannels? Influencers within those environments?

Who are we communicating to?How do they consume content?

What is the face to face / interaction time available to capture audience attention?

What are the messaging goals?What are the content connectors that willmotivate the audience to action?

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Managing & Sustaining Content

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5 Key Takeaways

• Content engagement delivers ROI• Value your consumer and create meaningful and

engaging experiences• The same content does not work across all screens –

make it relevant to the consumer’s interaction with the venue / environment / medium

• Plan smartly – define goals, success metrics and budget to make it happen

• Invest in an experienced and trusted content partner

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Contact

Steffanie Siebrand

VP Production & Acquisitions

Saddle Ranch Productions, Inc.

345 N. Maple Drive, Suite 105

Beverly Hills, CA 90210

(310) 746-5652

steffanie@saddleranchproductions.com

www.saddleranchproductions.com