creating the 360 content experience
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Creating the 360 Content Experience
Presented by:
Steffanie Siebrand
Saddle Ranch Productions, Inc.
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Speaker
Steffanie SiebrandVP Production & Acquisitions
Saddle Ranch Productions, Inc.
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How do you Connect
with today’s Consumer?...
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The 360 Content Experience
Today’s consumers are “connected” and expect a cross-channel experience integrating multiple screens and media channels.
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Why Content Matters
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Key Factors for Developing an Effective Content Strategy
Venue/Channel Profiling
Message
Audience Profiling
Dwell Time
What is the venue / communicationchannels? Influencers within those environments?
Who are we communicating to?How do they consume content?
What is the face to face / interaction time available to capture audience attention?
What are the messaging goals?What are the content connectors that willmotivate the audience to action?
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Managing & Sustaining Content
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5 Key Takeaways
• Content engagement delivers ROI• Value your consumer and create meaningful and
engaging experiences• The same content does not work across all screens –
make it relevant to the consumer’s interaction with the venue / environment / medium
• Plan smartly – define goals, success metrics and budget to make it happen
• Invest in an experienced and trusted content partner
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Contact
Steffanie Siebrand
VP Production & Acquisitions
Saddle Ranch Productions, Inc.
345 N. Maple Drive, Suite 105
Beverly Hills, CA 90210
(310) 746-5652
www.saddleranchproductions.com