creating emails for maximum results smetech

Adam Franklin, Bluewire Media

•6 Mistakes to avoid •The Formula•Hypoxi case study

Secret Formula for

Email Marketing Success

Adam Franklin

Bluewire Media – Brisbane web design – Co-founder & MD

@Franklin_Adam

It could be that the purpose of your life is only to serve as a warning to others!

Fibbing

‘Me’ copy

Image only

Broken

Neglected Subject

Test, test, test…!

Part 1- Killer Subjects

1 week later…

Killer Subject Line

= Email Marketing Success!

Part 2 – People

Interviews

Popular

Photos

‘10 year old’ English

Killer Subject Line+ People

= Email Marketing Success!

Part 3 – Participation

Pet of the week

Listen

Surveys

Reports

Conversation

Killer Subject Line+ People + Participation

= Email Marketing Success!

Part 4 - Products

Killer Subject Line+ People + Participation + Products

= Email Marketing Success!

Social Media

Stand Up

Follow

Follow

Tweet

Update fans

Share

Share

Killer Subject Line+ People + Participation + ProductsX Social Media= Email Marketing Success!

Expert advice

Subject

Success Story

Guess the bum

Guess the bum

HINT: Which Australian icon famously had a costume malfunction on the catwalk? 

1st 50 people

Social Media

Share

www.Hypoxi.com.au

Ariana.Hendry@Hypoxi.com.au

@HypoxiAustralia

HypoxiAustralia

HypoxiAustralia

Q & A

Enjoy yourself!

Bonus• Secret Formula + 2 free whitepaper• Today’s slides• “Designing Emails for Action” video• Special offer for SME Tech Summit

www.BluewireMedia.com.au/SMETech

Adam Franklin - Bluewire Media

www.BluewireMedia.com.au

Adam.Franklin@BluewireMedia.com.au

@Franklin_Adam

BluewireMedia

BluewireMedia

LinkedIn.com/in/AdamFranklin