creating maximum leverage & profitability in your business (outsourcing)

www.LocalIncomeLab.com

Creating Maximum Leverage & Profitability In Your Business

(outsourcing)

Clifford & McNally


Who am I & why should you listen to me

• Built a multi million dollar business that sold services direct to SMBs (Everon)

• Built standardized offerings to allow for industry leading GM and bottom line performance

• Lead process automation & outsourcing that has created millions of dollars in savings across multiple businesses

• Willing to share 10 years of hard learned lessons servicing SMBs


5 Lessons For Maximum Leverage & Profitability In Your Business

1. Think globally2. Embrace the profitability leverage formula3. Invest in building a global team4. Create systems and procedures for your team5. Leverage the fact that it is easier than ever to

find and work with people form around the globe!


Think Globally

“Globalization has changed us into a company that searches the world,

not just to sell or source, but to find intellectual capital – the world’s best

talents and greatest ideas.”- Jack Welch


Hire the best person in your city for the job?


Hire the best person in the world for the job?


Cost & talent advantages to thinking globally!


Profitability Leverage Formula

Leadership + Talent +Tools &

Automation = Success

PeoplePeople

FinancesFinances



Leadership = you or a key member of your team

Lead-er-ship, n. –- The action of leading a group of people or

organization

Synonyms -guidance – direction – management - command



Talent = outsourced team

Tal-ent, n. –- Natural aptitude or skill. A person possessing

such a talent or skill

Synonyms -Gift – ability – genius - capability



Automation & Tools = you & your team

Discovering –- Software & procedures that allow work to be

completed cost effectively and effectively

Educating –Talent on how to use software & procedures to complete work



Success = profitable growth for your business


Invest in building a global team

How to find good outsourcers



Hire outsourcers the same way you hire a regular fulltime employee



Sourcing

Filtering

Interviewing

Offer



Job request is critical• Culture & ongoing expectations• Investment in working together • Looking for regular work• Skills necessary• Give them a hurdle

Sourcing



Cut through the noise• Eliminate anyone that skipped the hurdle• Make additional requests of candidates• Evaluate communication skills in the process• Interview as many candidates as you can• Think about running a contest

Filtering



Know your key requirements• Communication

– Language– Responsiveness– Expectation setting

• Availability • Demonstrated ability

Interviewing



Offer based on• Testing period• Job Specifics• Success criteria• Rate / cost (fixed)

Offer



1. Think globally2. Embrace the profitability leverage formula3. Invest in building a global team4. Create systems and procedures for your

team5. Leverage the fact that it is easier than ever to



Create systems & procedures

Be specific about the results you expect and the steps that should be taken to produce success



Create specific deadlines & schedules for tasks & work production



Provide specific reporting & progress requirements



Provide automation tools & best practices for successful completion of the tasks and project



Inspect & monitor what you expect


Typical outsourcer experience

My goal:

I need a peanut butter and jelly sandwich created



In interview this guy:



In interview this gal:



And a few more folks:



I select this gal to get started because she has a great portfolio, great experience, great communication skills, and will be done by next Thursday which I need



Results:



Automation & Tools:



Results:



The key to avoiding the typical outsourcer experience!


Working with outsourcers

Let’s look at the details



Identifying which processes to outsource

Start with these:– Repetitive tasks– Reporting & data collection– Non-client facing tasks– Social Media work– Writing (articles, tweets, webpages, etc)– Programing



Who we work with and our opinions

• Philippines vs India• US based resources• Odesk vs Elance• Specialized service outsourcers



How to treat your extended team – context & training



Sending over your first tasks (getting started!)



My processes are too complicated!



1. Think globally2. Embrace the profitability leverage formula3. Invest in building a global team4. Create systems and procedures for your team5. Leverage the fact that it is easier than

ever to find and work with people form around the globe!


Find & work with people from around the globe

• Logonerds• Elance – creative work from around the world• Odesk – technical work from around the world• Craigslist.ph – Philippines hiring • 99 designs – design work• KillerCovers - Ebook covers• 24slides.com – presentations in 48 hours• Outbrain – content distribution• Fiverr – Anything you could imagine





Success!!


Maximum Leverage & Profitability In Your Business

Questions?

creating maximum leverage & profitability in your business (outsourcing)

Documents

maximum leverage profitability

leverage formulatalent

leverage formulasuccess

global teamcreate systems

software procedures

businessthink globallyembrace

global teamhow

best person