corporate responsibility 2009 / 2nd place / save resources and change yourself

Project: Save Resources and Change Yourself

Intro (video)

ClientTEO LT, AB Group is the largest Lithuanian broadband Internet access and voce telephony services operator, providing integrated telecommunication, IT and TV services to residents and business;

More than 3000 employees.

Idea / ChallengeShift of corporate culture towards more environmental- friendly one;

Environment protection becoming a value for the employees;

Challenge for the Agency: combine communications and human resources approaches.

Goals

Strategic PrinciplesVoluntary nature;

Transparency;

Word of Mouth / Organic Growth;

Environment protection must be fun!

Message: Small eco-habits may have huge accumulated impact.

Topical 3 Eco-Seasons

Each Season:New set of eco-obligations;

Information about season issues (video/ audio/ links; facts, tips &tricks);

Events for the employees;

Eco-section in the Newspaper “My TEO”.

E-Factor: Real Time Matters

Results: Change Yourself

Do You Protect Environment at Workplace?

Environment concern at workplace increased by 23%

Results: Save Resources83 % started saving paper;

71 % started saving energy;

70 % started sorting trash at workplace;

63 % started saving water.

45 % stopped using plastic cups.

Post Scriptum: for CSRCSR is real only when taken by each employee personally;

…32 % of employees became interested in TEO activities related to Environmental Issues;

…51 % encouraged their family and friends to save environment.