content 3.0 by suraj hattangadi, fusebo

Content 3.0

Suraj hattangadi

Content sourcing

Suraj hattangadi

Content 3.0 The creation, consumption and evolution of content

Suraj hattangadi

Creation: Creator, consumer, curator, distributor

Medium of creation, consumption & distribution

Suraj hattangadi

Suraj hattangadi content 3.0

Outline

Journey of content

  Content sharing – how it all began and User generated content.

  Nature of the content – across media

  Effects of the evolution of content

  Behavior of content

  Effects from the creators perspective | consumer’s perspective

and Media (platform) perspective.

  Evolution of social media influencers and some case studies

  Content Strategy 3.0

Suraj hattangadi content 3.0

Suraj hattangadi content 3.0

History of content

Suraj hattangadi content 3.0

History of content

Suraj hattangadi content 3.0

History of content

Suraj hattangadi content 3.0

History of content

Suraj hattangadi content 3.0

History of content

Suraj hattangadi content 3.0

History of content

Continuously expanding capabilities

for highly personalized creation,

curation, recommendation, search,

discovery, management, consumption

and sharing of content across all

personal screen based devices

Two billion plus internet users.

Two billion plus channels.

And more.

Suraj hattangadi content 3.0

The Content sharing- how it all began

" Behavior is motivation that has been filtered through opportunity"

behavior - content sharing and curation motivation - social currency | staying in touch with friends Opportunity - Growth of social media apps like facebook and twitter

Suraj hattangadi content 3.0

The content sharing – how it all began

•  The sharing can be

Personal, Communal,

Public and Civic sharing

•  Sharing with close friends,

family and relatives

•  Sharing on a social media

platform – shares with

everyone and passed to

people whom you never

knew.

Suraj hattangadi content 3.0

Examples of social networking and youtube

Suraj hattangadi content 3.0

Visualization of Personal Sharing

Suraj hattangadi content 3.0

Visualization of Public Sharing

Suraj hattangadi content 3.0

Examples for sharing

•  Personal sharing: sharing of content (any form) with close friends and

relatives.

•  Communal Sharing: sharing of content (any form) with a specific group

of people.

•  Public Sharing: Sharing of information publicly to everyone which is not

directed towards a person or a group

•  Civic sharing: Apache/Linux – sharing to be used and betterment of

others. http://www.ushahidi.com/

Suraj hattangadi content 3.0

Content Sharing Behaviour

•  Television was a solitary activity that crowded out other forms of

social connection. But the very nature of these new technologies

fosters social connection—creating, contributing, sharing. When

someone buys a TV, the number of consumers goes up by one, but the

number of producers stays the same. When someone buys a computer

or mobile phone, the number of consumers and producers both

increase by one

Suraj hattangadi content 3.0

Content Sharing Behaviour

•  Time people once spent watching television has been

redirected toward activities that are less about consuming

and more about engaging—from Flickr and Facebook

•  Content Consumption to Creation.

Suraj hattangadi content 3.0

The content sharing – how it all began

•  From Newspapers to Televisions to mobiles and social

media.

•  In news papers and TV there are fixed producers of

content and the consumers segment is a very large

segment.

Suraj hattangadi content 3.0

Content sharing behaviour

Digital networks are increasing the fluidity of all media.

The old choice between one-way public media (like books

and movies) and two-way private media (like the phone)

has now expanded to include a third option: two-way

media that operates on a scale from private to public.

Suraj hattangadi content 3.0

Content sharing behaviour

Suraj hattangadi content 3.0

User generated Content

Suraj hattangadi content 3.0

Content Sharing platforms

Suraj hattangadi content 3.0

Ownership of content- issues

•  Tracking ownership

•  Duplicity of the content

•  From the owners perspective and consumer’s perspective

•  Digital trash

•  Reusable social media content

Suraj hattangadi content 3.0

Effects – Owner’s perspective

•  Tracking ownership

•  Loss of ownership or ownership dilution

•  No recognition and praise

•  Content curator gets the credit or distracts source content

Suraj hattangadi content 3.0

Effects – Owner’s perspective

Suraj hattangadi content 3.0

Effects – Consumer’s perspective

•  News

•  Multiple perspectives

•  Engaged action

•  Content amplification

•  Pseudo ownership

•  Social currency and power of influence

@FUSEBO

Suraj hattangadi content 3.0

Effects – Media perspective

•  Digital Trash

•  Credibility of the

content and

source

Suraj hattangadi content 3.0

Individual’s perspective

The good side:

 Power of creation becomes universal and free for all

 Tools, software and applications geared towards making a

creator out of everyone

 Designed to broadcast since the need for “emotional

hollering” is tapped

Suraj hattangadi content 3.0

Social media Influencers •  Evolution of social media influencers and content curators

Suraj hattangadi content 3.0

Social media Influencers

Suraj hattangadi content 3.0

Social media Influencers

UX 3.0

Suraj hattangadi

Suraj hattangadi content 3.0

q&a

Suraj hattangadi content 3.0

www.fusebo.com

@FUSEBO FUSEBOLIVE /FUSEBO

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