collision conf take aways. las vegas 2015
Post on 28-Jul-2015
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VIVA LAS VEGAS
Take aways from Collision May 2015
INSPIRATION
Let’s start with some overall life advice.
MOBILE IS AS IMPORTANT AS EVER
And location is the new ‘cookie’.
MARKETING FOR MILLENNIALS
A different creature.
THE STATE OF TV
And radio.
DATA IS KEY
But you must own it, and know how to use it.
ADVERTISING
Real time, 1:1 and programmable ads.
CONTENT MARKETING
Quality content is still important.
MESSAGING
A great way to interact. It leaves a paper trail.
VIRTUAL REALITY
Interesting addition: solving ‘The Beer Problem’. How do you see the beer can, when you have a VR-device on your head?
THANKS!
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