What I learned at Inbound 2014 Best Quotes and Take-Aways

Jessika Phillips@jessikaphillips @NOWMG

Jacquelyn Beckner@jacquelynbeck08

www.nowmarketinggroup.com

“-It’s not about you - Influence, Relationships & Customer-Centric GrowthLaura Fitton @pistachio

It’s about picking the right customers for you; it’s about them and their needs and the solutions you can provide to fulfill those needs.

The responsibility of leadership is not to come up with all the ideas but to create an environment in which great ideas can thrive.

“-Why Leaders Eat LastSimon Sinek @simonsinek

Get comfortable with being a little uncomfortable - The NEW battle isn’t just with your competitors, its all those who can provide value.

“-A Culture of ChangeMitch Joel @mitchjoel

Who are tomorrow’s users… 18-24yr olds. Where are they… They’re mobile! They are the largest contributors to online content right now and if we thought messages were short and quick now, then be prepared… they want content faster and their solutions ready at their fingertips.

“-Building & Maintaining an Audience - Now & In the FutureCindy Jeffers - CEO salon.com @Cindy_Jeffers

The biggest challenge marketers face is ROI, focus on the return - not the investment, show your impact on lead generation & map your plan.

“-I’m a marketer, how can I justify marketing ROI?Kim Walsh, @HubSpot

First, NEVER think of your industry as boring… Second, helpful is the NEW sexy - it isn’t about dropping money and being glamorous, it’s being helpful and earning trust and building relationships.

“-5 Tools “Boring Industry” Marketers Can UseDan Moyle @danmoyle

In the ‘90s we engaged in 9K communications a year… today it’s closer to 30K! Have we gotten more efficient or are we wasting time in unnecessary meetings? Sr. executives have an average of 17 meetings/week, 67% say less than half have any value. It’s time to streamline our time.

-How Modern Marketers Collaborate to SucceedMatt Duffy, @MattDuff @LogMeIn

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33% of B2B marketers don’t even attempt to measure the financial impact of marketing… Whaaat!! Analytics are like shakira - they don’t lie! If you are part of that 33% it’s time to start showing your value and those contributions you bring to the table.

-Prove your ROIAlexis Bradley & Ari Plaut @HubSpot

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SEO is getting harder - but that high barrier to entry means greater opportunity for those who succeed. We digital marketers are too focused on filling the bucket and not enough with plugging the holes.

-SEO Tactics to Love & Tactics to LeaveRand Fishkin @randfish

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The businesses that see themselves as teachers and problem solvers, and then take the time to tell the world what they know, are going to earn the most trust and ultimately the most business.

-A Serious Look at Inbound Success TodayMarcus Sheridan @TheSalesLion

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Write down your goals and read them everyday. Begin with the end in mind.

-Two Little Things that Make all the DifferenceJoe Pulizzi @JoePulizzi

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You can’t out-spend the giants, but you can out-think, out-teach and out-help!

Inbound 2014Dharmesh Shah @dharmesh @HubSpot

“Ph: 877-380-6698

www.nowmarketinggroup.com

What I learned at Inbound 2014 Best Quotes and Take-Aways

Jessika Phillips@jessikaphillips @NOWMG

Jacquelyn Beckner@jacquelynbeck08

www.nowmarketinggroup.com