collision conf take aways. las vegas 2015

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VIVA LAS VEGAS Take aways from Collision May 2015

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TRANSCRIPT

Page 1: Collision Conf Take aways. Las Vegas 2015

VIVA LAS VEGAS

Take aways from Collision May 2015

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INSPIRATION

Let’s start with some overall life advice.

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MOBILE IS AS IMPORTANT AS EVER

And location is the new ‘cookie’.

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MARKETING FOR MILLENNIALS

A different creature.

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THE STATE OF TV

And radio.

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DATA IS KEY

But you must own it, and know how to use it.

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ADVERTISING

Real time, 1:1 and programmable ads.

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CONTENT MARKETING

Quality content is still important.

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MESSAGING

A great way to interact. It leaves a paper trail.

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VIRTUAL REALITY

Interesting addition: solving ‘The Beer Problem’. How do you see the beer can, when you have a VR-device on your head?

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THANKS!

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