codes and conventions - billboards
Post on 12-Apr-2017
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Codes & Conventions - Billboards
By Paige Imeson
Title states name of magazine that's being advertised. Helps target audience establish what's being sold. Title in same colours as magazine, brand recognition attracts target audience
Short & simple only a small amount of time to read the billboard so has to be memorable and to the point
Large clear bold font on white background makes it easy for passers by to read.
Title states name of magazine that's being advertised. Helps target audience establish what's being sold. Title in same colours as magazine, brand recognition attracts target audience
Slogan fits in with house style, easily visible as well as being short and snappy
Images show different types of platforms the magazine is available on. Addition of Ipad and Iphone suggest magazine is 'tech savvy' and is aimed towards a younger target audience
App store icon shows audience that they can find/purchase the magazine in various ways
Summary
Large bold font which is easily visible for passers by
Text is short and snappy due to the limited time frame viewers have to read it
Images clearly advertise copies of the magazine/newspaper
The billboard itself is very large which enables readers attention to be caught by it
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