Websites

CODES AND CONVENTIONS

What I will be looking for/Common conventions

Masthead: The masthead usually is the websites name, this induces the readers to the magazine. Cross bar: Features are across a bar, and the main section of the websites consist of the main

articles. adverts: Pop up adverts usually with offers and discounts appear around the page, this is used to

attract a range of audiences to other platforms involving local companies and businesses. It also entices audiences as they feel like they are receiving a unique deal.

Social media links are another platform of access, increasing availability to a wider target audience.

Fonts: usually san serif font allowing the features and information to be easily read and this appeals to a younger target audience.

Images: Any images used are bright and eye-catching to attract the audiences eye and gives a positive atmosphere to the website.

The structure of the website is organised and easy to navigate, this appeals to older audiences they are not necessarily internet savvy.

The masthead is located at the top of the magazine so that they can identify the title of the magazine and recognise the brand name immediately.

There is a variety of content in the subheadings, this is so it can appeal to a wider range of people and appeal to a much larger audience. Also is there for easy accessibility. This also relates to the uses and gratifications theory, the idea of surveillance as it shows all of what the magazine has to offer.

All articles are spread out across the page, equal in size and positioning, it shows that all articles are equal in importance and none are prioritised over the other. This therefore means, the reader has an equal chance of picking any of the articles, however, conventions suggest the most important article is positioned in the top left of the website.

The “Facebook, Twitter and Instagram” widgets are important to the audience as it allows them to interact with the magazine, therefore appealing to the younger audiences as they are most likely to have multiple social media accounts.

The advert located along the edges of the magazine website are their main and only source of income, so they need to be relatively large in order to attract the audience and catch their eye.

The “Search Source” engine allows the reader to access what they wish of the magazine, and therefore refine their search into something they are specifically interested in. This relates to uses and gratifications theory as it means the audience feel interactive with the magazine and also allow to make it feel personal.

Bold font and stands out against the background. ‘best’ could refer to the quality of the magazine establishing its style.

Easy navigation of features, allows access of information easier for audiences. Perhaps referencing the layout and approach of the magazine.

Main stories are placed in a ordered structure, audiences can feel a personal connection with the stories that effect them.

Bright colourful images that attract the readers attention – local business are featured which reinforces personal relationships with local audiences.

Social media links – appealing to younger audiences, provides alternative platforms for enticing audiences to consume entire products.

Title of stories – introduces the reader to each article – sense of professionalism. As well as attempting to catch the readers eye of something they might like to read about.

Read more button – allows readers to fulfil cognitive needs and narrative tension is created here.

Social media links – appealing to younger audiences, provides alternative platforms for enticing audiences to consume entire products.

Masthead – bold font and stands out against the background. ‘best’ could refer to the quality of the magazine establishing its style. The repetition of the magazines name creates brand awareness for readers – creates personal identities for target audiences.

Offers – attracts audiences further, as they feel the advert directly benefits them.

Easy navigation of features, allows access of information easier for audiences. Perhaps referencing the layout and approach of the magazine.

Read now button – allows readers to fulfil cognitive needs and narrative tension is created here. Different colours attracts the attention of the audiences

Advertising of local companies – establishes the style and professionalism of the magazine/website, encourages audiences to re-visit the website as they feel that it directly benefits audiences.