Codes & Conventions - Billboards

By Paige Imeson

Title states name of magazine that's being advertised. Helps target audience establish what's being sold. Title in same colours as magazine, brand recognition attracts target audience

Short & simple only a small amount of time to read the billboard so has to be memorable and to the point

Large clear bold font on white background makes it easy for passers by to read.

Title states name of magazine that's being advertised. Helps target audience establish what's being sold. Title in same colours as magazine, brand recognition attracts target audience

Slogan fits in with house style, easily visible as well as being short and snappy

Images show different types of platforms the magazine is available on. Addition of Ipad and Iphone suggest magazine is 'tech savvy' and is aimed towards a younger target audience

App store icon shows audience that they can find/purchase the magazine in various ways

Summary

Large bold font which is easily visible for passers by

Text is short and snappy due to the limited time frame viewers have to read it

Images clearly advertise copies of the magazine/newspaper

The billboard itself is very large which enables readers attention to be caught by it