cisco best practices webinar: how to effictively engage your customers on facebook

Effectively Engaging Your Customers On Facebook

Brand.New.Ideas.Brand.New.Ideas.

Overview

• Why Facebook• Guidelines• Engagement• Examples• Other Media Integration• Recap• Q & A

Why Facebook?

your customers are there

350 million users175 million daily logins55 minutes per login

3.5 billion pieces of content

Average User130 friends

clicks 9 pieces of content 25 comments monthly

Hypothetical Situation130 Fans

10 fans share your content1300 exposures

What it Means for Your Company

brand exposure• current & new clients •

new leadsengaging current customers

24% of leads from social media convert to a sale

Guidelines for Success

• Sharing & Interacting

• Company Transparency

• Communication Throughout Entire Buying Cycle

• Relevance

Audience Engagement

• Customers• 80/20 Rule

• Employees• Techies• Industry Leaders

Facebook Fan Page Examples

Duke of York’s Cinema

• 760 Fans• Goal

– Stay Top of Mind for Current Customers

Pro/ENGINEER

• Over 1,000 Fans

• Goal– Best Practices

for Products Usage

SharedVue

• 25 Fans• Goal

– Engage niche of customers & clients

Integrating Other Media

TraditionalTraditional• Direct Mail• Telemarketing

NewNew• Twitter• LinkedIn• Blogs

Recap

• Join the Conversation• Produce Relevant Content

– Don’t sell…talk• Stay Up-to-Date

Q & A

twitter.com/sharedvue@sharedvue

facebook.com/sharedvue

Raise your hand in WebEx orSend an @reply or write on our wall

919.790.3500info@strategicinsights.net