cisco best practices webinar: how to effictively engage your customers on facebook
DESCRIPTION
This presentation outlines how to effective engage customers on Facebook for B2B companies. It was originally presented as webinar for Cisco's SharedVue Content Syndication Partners.TRANSCRIPT
Effectively Engaging Your Customers On Facebook
Brand.New.Ideas.Brand.New.Ideas.
Overview
• Why Facebook• Guidelines• Engagement• Examples• Other Media Integration• Recap• Q & A
Why Facebook?
your customers are there
350 million users175 million daily logins55 minutes per login
3.5 billion pieces of content
Average User130 friends
clicks 9 pieces of content 25 comments monthly
Hypothetical Situation130 Fans
10 fans share your content1300 exposures
What it Means for Your Company
brand exposure• current & new clients •
new leadsengaging current customers
24% of leads from social media convert to a sale
Guidelines for Success
• Sharing & Interacting
• Company Transparency
• Communication Throughout Entire Buying Cycle
• Relevance
Audience Engagement
• Customers• 80/20 Rule
• Employees• Techies• Industry Leaders
Facebook Fan Page Examples
Duke of York’s Cinema
• 760 Fans• Goal
– Stay Top of Mind for Current Customers
Pro/ENGINEER
• Over 1,000 Fans
• Goal– Best Practices
for Products Usage
SharedVue
• 25 Fans• Goal
– Engage niche of customers & clients
Integrating Other Media
TraditionalTraditional• Direct Mail• Telemarketing
NewNew• Twitter• LinkedIn• Blogs
Recap
• Join the Conversation• Produce Relevant Content
– Don’t sell…talk• Stay Up-to-Date
Q & A
twitter.com/sharedvue@sharedvue
facebook.com/sharedvue
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