engage your facebook community in research a business case for social media

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Engage your Facebook community in research A business case for social media

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Page 1: Engage your Facebook community in research A business case for social media

Engage your Facebook community in research

A business case for social media

Page 2: Engage your Facebook community in research A business case for social media

About NIPO Software

Serving our customers worldwide

for over 30 years

• NIPO Software is the premier global software partner for the market research industry

• 20,000 daily interviews• Used by both large and small company’s• Worldwide helpdesk support coverage

Page 3: Engage your Facebook community in research A business case for social media

Proven solutions

Our world renowned telephonic data collection solution offers you the flexibilty and power you are looking for.

Looking for a steady online solution? Our CAWI module would do the trick for you!

Door to door, malls, difficult to reach areas, no internet connection? Our offline NIPO CAPI solution is what you are looking for!

Page 4: Engage your Facebook community in research A business case for social media

Customers

Page 5: Engage your Facebook community in research A business case for social media

The Facebook potentialOverview

Page 6: Engage your Facebook community in research A business case for social media

The MR challenge social media tackles

Engage generation Y to participate in surveysUse the appropriate media for younger target groups

Do not miss out on potential respondents Use social communities for sample recruitment

Offer modern research solutions to engage with a brand’s customers Use existing (customer) Facebook communities

Move away from over-surveyed panels Social media platforms offer wide potential of fresh respondents

Page 7: Engage your Facebook community in research A business case for social media

Most important social media channels

Facebook Twitter LinkedIn

Business to Consumer

Business to business

NIPO Software focus

for now...

Page 8: Engage your Facebook community in research A business case for social media

Engage your fansDemo

Page 10: Engage your Facebook community in research A business case for social media

Post a message on the ABN AMRO fanpage with the link to the survey app

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Page 11: Engage your Facebook community in research A business case for social media

As with any other wall post, the message has the potential to appear in the news feed of your fans

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Page 12: Engage your Facebook community in research A business case for social media

As with other facebook apps, participants are requested to grant access permissions to their profile data. This is customisable dependent on project/survey requirements*

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*Generally speaking, requesting access to ‘deeper’ levels of user profile information will require a greater pre-existing level of trust between user and the brand. It is a careful balance that needs to be struck to avoid increasing ‘dropout’ or ‘refusal’. For review on a project by project basis

Page 13: Engage your Facebook community in research A business case for social media

Get email to allow to contact directly in the future

Access profile info to check if respondent

really is a fan of ABN AMRO

As with other facebook apps, participants are requested to grant access permissions to their profile data. This is customisable dependent on project/survey requirements

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Image and wording is customisable on a

project by project basis

Page 14: Engage your Facebook community in research A business case for social media

Partipants complete survey in the facebook environment

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Page 15: Engage your Facebook community in research A business case for social media

The opportunitiesHow to deploy this

Page 16: Engage your Facebook community in research A business case for social media

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Invite respondents via Twitter or facebook in stead of email for all web surveys on NIPO Software

Create viral studies in which respondents invite friends to participate in a survey via Twitter or facebook

Use facebook or Twitter to attract new panel members

Research facebook fans of customers or twitter followers

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Follow-up on social media conversations – Webcare (twitter immediate, facebook via SurveyDirect

Enrich existing panel systems with information harvested from social media profiles

Some business opportunities

Page 17: Engage your Facebook community in research A business case for social media

Thank you.