christine stima channel partner executive the mpos explosion

CHRISTINE STIMACHANNEL PARTNER EXECUTIVE

The mPOS Explosion

Star’s mPOS Story

• Early adopter of mPOS technology• First to market IOS-Android-Windows certified

printing solutions – Star IO SDK• First to market with a certified desktop Blue

Tooth printer - TSP654IIBi• First to market a certified Blue Tooth/Wifi Cash

Drawer peripheral for mPOS -DK AIR CASH• First to bring NEW INNOVATIVE Products

Star’s mPOS Market Story

• STAR leads with 85-90% Market Share• Engaged with 300+ mPOS ISV’s • Over 200+ Certified STAR mPOS partners• STAR leads with NEW Innovative mPOS

products • Dedicated Integration mPOS team

Star’s mPOS Series Product

mPOS Go to Market Strategy

Utilize existing channel products• Immediate market impact• Inventory in place• Pricing established through BLUESTAR• Bundled solutions through BLUESTAR• mPOS Dedicated INTEGRATION TEAM at

BLUESTAR

STAR Value Proposition

• Multiple proven mPOS Solutions• Multiple ISV Relationships• Dedicated Integration mPOS team• Global Presence• World Class Products• Always Leading Always Innovating

Star’s Secret Sauce

Our SDK is free and published on our website – available at all times for Software and Application Developers:

http://www.starmicronics.com/support/sdkdocumentation.aspx

OUR Integration Team adds the “kick” to the sauce with unparalleled support and assistance!

mPOS Printer Products

DESKTOP PRINTERS• TSP100 Series– TSP143LAN– TSP143IIU

• TSP650II– TSP654IIBi– TSP654IIE– TSP654IIWEBPRNT

• SP742ME

MOBILE PRINTERS• SM-S220i – • SM-T300i• SM-T400i

mPOS Printer Products Blue Tooth Communication

• MFi Certified by Apple

• Dual Blue Tooth Radio Chips– IOS– Android,

Windows

New WHITE Printer Products from STAR

TSP100ECOTSP143LANTSP654BtiTSP654II Series

Web Based Applications are simply applications that run in a web browser instead of being a native application

What Does a WebPRNT Installation Look Like?

• Web Applications are an alternative to native applications and are device agnostic

• Star WebPRNT allows ISV’s to support printing from their Web Applications on any device – AGNOSTIC DEVICE

Store

Internet Connected

POS TerminalTSP654II

WEBPRNT

Cool Sales Guy

mPOS CASH DRAWER Products

• STAR mPOS Cash Drawers– Standard – printer to cash drawer cable– DK AIR CASH Ethernet, MFI Blue Tooth or Wifi

enabled– 12” 13” and 16” sizes

Why DK Air Cash ? MOBILE PRINTERS DON’T HAVE CASH DRAWER CABLES !!!!

Cash Drawer Security

• Pin Number – PIN number entered to open Cash Drawer from tablet by clerk

• Proximity – Ability to open cash drawer within a specified distance from Cash Drawer

• Switch - The switch would be located near the cash drawer. Once the user hits the switch, the user is then able to open the Cash Drawer

VAR Advantage for Customershow can you support the mPOS Delta?

VAR Advantage for Customers

• mPOS Hardware Bundling– TSP143LAN + Star Cash

Drawer + HW Accessories

– TSP654IIBti + Star Cash Drawer + HW Accessories

– Star Mobile Printers + DK AIR Cash

and let’s not forget the SP742ME printer for Kitchen printing…..

VAR Advantage for Customers

• BlueStar offers many bundled configured options

• Everything in one BOX!• Ease of purchasing for

customers – 1 stop shopping!

• Attraction to ISV’s for their direct business (preference to SW only)