chl portfolio 2011
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• direct-to-consumer • brochures/collaterals • newsletters • eblasts • invitesCcomm
uniation
graphics & marketing specialist
Christine Lazorchak
c j h c h l 0 9 @ g m a i l . c o m
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Christine Lazorchak • graphic designer & marketing specialist ~ cjhchl09@gmail.com page 2
Christine Lazorchak • graphic designer & marketing specialist ~ cjhchl09@gmail.com page 3
ico
nic
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ag
e/
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os
As a designer who focuses on
audience engagement,
I develop a variety of materials
presenting information with
clarity, engaging visuals and
copy which produce results.
This is evident in the variety
of materials in my portfolio
including non-pro! t fund
raising, high-end retail,
enhanced supermarket
circulars and sustainability
projects bene! ting the
environment.
us
er
ex
pe
rie
nc
e Facilitating the
user experience:
Print:
featuring unique folding
and tab-like headers
directory familiarizes and
facilitates
user experience;
all-in-one multi-use
directory
and functional
marketing piece.
Signage:
Visual clari! cation to
destination - Garage wall
mounted directory
In each elevator bank.
Christine Lazorchak • graphic designer & marketing specialist ~ cjhchl09@gmail.com page 4
br
oc
hu
re
s/
re
po
rt
sAnnual Reports,
Brochures &
Newsletters :
Annual Reports:
Focusing on the many
programs and events
which in clude members,
volunteers and sta"
names, call-outs and
end-of-year ! nancials.
Components of the
report are designed
to utilize in brochures,
newsletters, eblasts and
the basis of case studies,
white papers and
fact sheets.
Christine Lazorchak • graphic designer & marketing specialist ~ cjhchl09@gmail.com page 5
Our Board & Sta�
Board of Directors
Lees Stuntz, PresidentDavida Fox-Melanson, Vice PresidentMaxwell B. Hall, SecretaryDavid Linnard, Treasurer Joan Appleton Thomas L. BeaudoinDaniel Cook Bruce Enders Stephen GiuliettiLenore HenryMichael E. KatinKelley LeimkuhlerJenna NewcombeWilliam RyanThomas Witkin
Sta! Neil H. Gordon Chief Executive O+cerSarah Brockway Director of Visitor Experiences Annette Ekberg Development & Business Partners Associate Jill Foster Director of School & Group Programs Sarah Hetherington Grants & Scheduling ManagerJill Jacques Museum Store ManagerKavita Katti Director of Finance & Business AdministrationDenise LeBlanc Director of Learning ExperiencesErin Manning Membership ManagerPeggy Plant School Relations ManagerSteve Roake Exhibit & Facilities DirectorAnn Sgarzi Director of Marketing Lucas Skorczeski Assistant Director of Visitor Experiences Amy Spencer Director of Early Childhood Education & Parent ResourcesClaudia Bard Veitch Director of Development & Communications
discoverymuseums.org
© 2
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eath
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eard
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The Discovery Museums2010 Annual Report
Neil H. Gordon, CEO Lees Stuntz, Chair, Board of Directors
© 2
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Dear Friend of The Discovery Museums:
We are pleased to deliver the 2010 Annual Report of The Discovery Museums. The past year
was one of positive growth, greatly expanded programs, and exciting new visions for our
future. We would like to tell you a bit about those things and share with you some stories
of people whose lives the Museums have touched.
The core of our work at The Discovery Museums is demonstrated in the many ways that our
visitors get to try out new things. This year we increased our daily program o!erings by 40%.
Just about every day visitors have a chance to engage in activities with sta! and volunteers in our
FETCH!™ Lab, through our Take-Aparts program, by dancing and singing with Miss Carolyn, by
exploring the very small word of Nanotechnology, or by building and creating in the LEGO® zone.
Apparently our visitors liked what we were doing, as attendance increased by 13% and we
experienced an incredible 32% growth in membership. The response indicated to us that
visitors liked the changes we’ve made to hours, pricing, and member bene&ts. This success,
coupled with the growth in support from people like you, meant that The Discovery
Museums ended 2010 with increased revenue of 17.8%.
That increased support made it possible for us to invest in the underserved families support-
ed through our Open Door Connections program. Through free or subsidized admissions,
we grew the number of children and families served by more than 25% to over 25,000. We
were also able to o!er one of our most important programs, Traveling Science Workshops,
through a scholarship program to numerous schools in communities that otherwise could
not have a!orded it. And thanks to your support, we were able to launch Especially for Me,
exclusive events both for families with children on the autism spectrum and families with
deaf or hard of hearing infants and toddlers.
The Discovery Museums are spreading our in(uence beyond Greater Boston. A new part-
nership with the Tin Marin Children’s Museum in El Salvador connects United States and
Salvadoran children on projects focused on biodiversity and culture. In this State Depart-
ment-funded program, the children learn about each other and their communities.
Closer to home, The Discovery Museums’ Board is charting the next big steps. In 2010, they
completed the facilities master plan that will turn our 4.5 acres into a dynamic learning
campus. They developed a Strategic Plan that will grow the services to our community
and secure The Discovery Museums for future generations. By adopting exciting and chal-
lenging goals for Museums, they seek to build upon our strengths as we move towards
the end of our &rst 30 years. This year the board was fortunate to add Bill Ryan, former
Superintendent of the Acton-Boxborough public schools, as well as Bruce Enders, former
Corporate Vice President at General Electric, to our leadership team. The Board said thank
you to Jenna Newcombe, whose board service ended in 2010.
Each year we touch the lives of 140,000 people. We have been doing that for nearly 30 years,
but our success is measured neither in a moment nor in the volume of people we serve. It is
measured in the sparks we create that may change lives. In this report you’ll &nd two stories
about sparks lit several years ago, and a story about what we hope is a spark lit just this year.
The stories of Rachel (page 3), Daria and Julian (page 4) and Helen (page 5), are the stories of
just a few of the many kids touched by The Discovery Museums—with your support.
We thank you for being part of our story.
Sincerely,
Igniting Sparks Inside: read three stories of how the Museums are touching lives Rachel’s story
Discovering the Courage to Pursue Her Passion
page 3
Daria & Julian’s story Finding a Place to Be Comfortable
page 4
Helen’s story An Early Start on a Path to the Peace Corps page 5
School Programs
bring SCIENCE to life!
Dynamic
educators excite
curiosity and a passion
for science with fun,
hands-on discovery.
It’s convenient,
a�ordable, and rich
with curriculum
connections.
177 Main Street
Acton, MA 01720
978.264.4200
discoverymuseums.org
inv
ite
s /
ev
ite
s
Event invitations,
evites and eblasts:
Invitations to events are
sent as both troditional
and evite mailers and
posted on Facebook,
sent as tweets and
eblasts to supporters and
members.
House Parties
also personalize
the appeal and increase
recognition and
membership.
Christine Lazorchak • graphic designer & marketing specialist ~ cjhchl09@gmail.com page 6
RSVP by January 20 Christine Lazorchak
clazorchak@discoverymuseums.org 978-264-4200 ext. 39
You’re invited to attend the Grand Opening
and be the !rst to experience The Discovery Museums’ new exhibit
Thursday, January 27 5:00 pm to 7:00 pm
Science Discovery Museum
respondents will be notified in the event of weather cancellation
enjoy cocktails & hors d’ouevres & preview exciting plans for
THE DiSCOVERY MUSEUMS
Carolyn & Eric Stein
invite you to join them
and a few friends
on Thursday, April 15th 0:00 PM
at 44 Rodgers Road, Carlisle, MA
R.S.V.P. REGRETS ONLY BY
APRIL THE 8TH - 978-287-4718
OR RETURN THE ENCLOSED CARD
R.S.V
APRIL THE 8
OR RETURN
be su
� to join us
“SOMETIMES THE
Q U E S T I O N S
ARE COMPLICATED
A N S W E R S
ARE SIMPLE.”... DR. SUESS
COME EXPLORE THE QUESTIONS & FIND ANSWERS AT THE DISCOVER Y MUSEUMS
& T
HE
DONATION $00
Director’s Circle Breakfast
Thursday,
May18, 2010
Join Us!
Celebrate Mother’s Day with a lasting gift GROWING PLACES GARDEN PROJECT
Feeding Families Together
Christine Lazorchak • graphic designer & marketing specialist ~ cjhchl09@gmail.com page 7
there is only one earth ... www.kssf.de
sustainabiity bags
... a collection of endangered
species featured on bags made of
100% recycled materials;
donations from each purchase
provide critical funding through the
Elizabeth Haub Foundation for
international
environmental preservation.
Selected to
design the
second and
third series of
4 sets each.
pa
Copy of article printed: December 16, 2008….
A&P Donates Over $200K to Elizabeth Haub Foundation
Dec 16, 2008
The Great Atlantic & Pacific Tea Co., Inc. recently presented the Elizabeth
Haub Foundation for Environmental Law and Policy with a check for
$285,930, from the sales of Elizabeth Haub reusable shopping bags. Since
the bag program began in 2006, A&P has donated $688,000 to the
foundation, an international public interest organization dedicated to the
conservation and sustainable use of the earth's natural resources.
The environmentally friendly bags, which are made entirely from post-
consumer waste materials, offer shoppers at the A&P, Pathmark, The Food
Emporium, Waldbaum's and SuperFresh banners with an affordable and
colorful alternative to plastic grocery bags. A portion of the proceeds from the sale of these bags
is donated to the Elizabeth Haub Foundation.
Founded over 30 years ago and named for executive chairman Christian Haub's grandmother,
The Elizabeth Haub Foundation has played a key role in landmark international environmental
efforts, affecting and creating varying international legally binding laws, including the World
Charter for Nature of The United States. In 1997 the foundation, together with the International
Council of Environmental Law, established The Haub Award, which is presented every year to a
Pace University Law School student in recognition of important diplomatic achievements in the
field of environmental law.
"By offering customers the option of these beautifully designed reusable bags, we are not only
reducing the use of plastic bags and their impact on landfills and the waste stream, but we are
also providing a great alternative for our shoppers' needs," noted Jennifer MacLeod, A&P s.v.p.,
marketing & communications.
A&P operates 445 stores in eight states and the District of Columbia under the following
banners: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart,
Super Fresh, and Food Basics.
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so
cia
l re
sp
on
sib
ilit
y
• 2008
- over
$280,000
donated to
the Fund
from sales.
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