chl portfolio 2011

• direct-to-consumer • brochures/collaterals • newsletters • eblasts • invitesCcomm

uniation

graphics & marketing specialist

Christine Lazorchak

c j h c h l 0 9 @ g m a i l . c o m

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Christine Lazorchak • graphic designer & marketing specialist ~ [email protected] page 2


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As a designer who focuses on

audience engagement,

I develop a variety of materials

presenting information with

clarity, engaging visuals and

copy which produce results.

This is evident in the variety

of materials in my portfolio

including non-pro! t fund

raising, high-end retail,

enhanced supermarket

circulars and sustainability

projects bene! ting the

environment.

us

er

ex

pe

rie

nc

e Facilitating the

user experience:

Print:

featuring unique folding

and tab-like headers

directory familiarizes and

facilitates

user experience;

all-in-one multi-use

directory

and functional

marketing piece.

Signage:

Visual clari! cation to

destination - Garage wall

mounted directory

In each elevator bank.


br

oc

hu

re

s/

re

po

rt

sAnnual Reports,

Brochures &

Newsletters :

Annual Reports:

Focusing on the many

programs and events

which in clude members,

volunteers and sta"

names, call-outs and

end-of-year ! nancials.

Components of the

report are designed

to utilize in brochures,

newsletters, eblasts and

the basis of case studies,

white papers and

fact sheets.


Our Board & Sta�

Board of Directors

Lees Stuntz, PresidentDavida Fox-Melanson, Vice PresidentMaxwell B. Hall, SecretaryDavid Linnard, Treasurer Joan Appleton Thomas L. BeaudoinDaniel Cook Bruce Enders Stephen GiuliettiLenore HenryMichael E. KatinKelley LeimkuhlerJenna NewcombeWilliam RyanThomas Witkin

Sta! Neil H. Gordon Chief Executive O+cerSarah Brockway Director of Visitor Experiences Annette Ekberg Development & Business Partners Associate Jill Foster Director of School & Group Programs Sarah Hetherington Grants & Scheduling ManagerJill Jacques Museum Store ManagerKavita Katti Director of Finance & Business AdministrationDenise LeBlanc Director of Learning ExperiencesErin Manning Membership ManagerPeggy Plant School Relations ManagerSteve Roake Exhibit & Facilities DirectorAnn Sgarzi Director of Marketing Lucas Skorczeski Assistant Director of Visitor Experiences Amy Spencer Director of Early Childhood Education & Parent ResourcesClaudia Bard Veitch Director of Development & Communications

discoverymuseums.org

© 2

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The Discovery Museums2010 Annual Report

Neil H. Gordon, CEO Lees Stuntz, Chair, Board of Directors

© 2

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Dear Friend of The Discovery Museums:

We are pleased to deliver the 2010 Annual Report of The Discovery Museums. The past year

was one of positive growth, greatly expanded programs, and exciting new visions for our

future. We would like to tell you a bit about those things and share with you some stories

of people whose lives the Museums have touched.

The core of our work at The Discovery Museums is demonstrated in the many ways that our

visitors get to try out new things. This year we increased our daily program o!erings by 40%.

Just about every day visitors have a chance to engage in activities with sta! and volunteers in our

FETCH!™ Lab, through our Take-Aparts program, by dancing and singing with Miss Carolyn, by

exploring the very small word of Nanotechnology, or by building and creating in the LEGO® zone.

Apparently our visitors liked what we were doing, as attendance increased by 13% and we

experienced an incredible 32% growth in membership. The response indicated to us that

visitors liked the changes we’ve made to hours, pricing, and member bene&ts. This success,

coupled with the growth in support from people like you, meant that The Discovery

Museums ended 2010 with increased revenue of 17.8%.

That increased support made it possible for us to invest in the underserved families support-

ed through our Open Door Connections program. Through free or subsidized admissions,

we grew the number of children and families served by more than 25% to over 25,000. We

were also able to o!er one of our most important programs, Traveling Science Workshops,

through a scholarship program to numerous schools in communities that otherwise could

not have a!orded it. And thanks to your support, we were able to launch Especially for Me,

exclusive events both for families with children on the autism spectrum and families with

deaf or hard of hearing infants and toddlers.

The Discovery Museums are spreading our in(uence beyond Greater Boston. A new part-

nership with the Tin Marin Children’s Museum in El Salvador connects United States and

Salvadoran children on projects focused on biodiversity and culture. In this State Depart-

ment-funded program, the children learn about each other and their communities.

Closer to home, The Discovery Museums’ Board is charting the next big steps. In 2010, they

completed the facilities master plan that will turn our 4.5 acres into a dynamic learning

campus. They developed a Strategic Plan that will grow the services to our community

and secure The Discovery Museums for future generations. By adopting exciting and chal-

lenging goals for Museums, they seek to build upon our strengths as we move towards

the end of our &rst 30 years. This year the board was fortunate to add Bill Ryan, former

Superintendent of the Acton-Boxborough public schools, as well as Bruce Enders, former

Corporate Vice President at General Electric, to our leadership team. The Board said thank

you to Jenna Newcombe, whose board service ended in 2010.

Each year we touch the lives of 140,000 people. We have been doing that for nearly 30 years,

but our success is measured neither in a moment nor in the volume of people we serve. It is

measured in the sparks we create that may change lives. In this report you’ll &nd two stories

about sparks lit several years ago, and a story about what we hope is a spark lit just this year.

The stories of Rachel (page 3), Daria and Julian (page 4) and Helen (page 5), are the stories of

just a few of the many kids touched by The Discovery Museums—with your support.

We thank you for being part of our story.

Sincerely,

Igniting Sparks Inside: read three stories of how the Museums are touching lives Rachel’s story

Discovering the Courage to Pursue Her Passion

page 3

Daria & Julian’s story Finding a Place to Be Comfortable

page 4

Helen’s story An Early Start on a Path to the Peace Corps page 5

School Programs

bring SCIENCE to life!

Dynamic

educators excite

curiosity and a passion

for science with fun,

hands-on discovery.

It’s convenient,

a�ordable, and rich

with curriculum

connections.

177 Main Street

Acton, MA 01720

978.264.4200

discoverymuseums.org

inv

ite

s /

ev

ite

s

Event invitations,

evites and eblasts:

Invitations to events are

sent as both troditional

and evite mailers and

posted on Facebook,

sent as tweets and

eblasts to supporters and

members.

House Parties

also personalize

the appeal and increase

recognition and

membership.


RSVP by January 20 Christine Lazorchak

[email protected] 978-264-4200 ext. 39

You’re invited to attend the Grand Opening

and be the !rst to experience The Discovery Museums’ new exhibit

Thursday, January 27 5:00 pm to 7:00 pm

Science Discovery Museum

respondents will be notified in the event of weather cancellation

enjoy cocktails & hors d’ouevres & preview exciting plans for

THE DiSCOVERY MUSEUMS

Carolyn & Eric Stein

invite you to join them

and a few friends

on Thursday, April 15th 0:00 PM

at 44 Rodgers Road, Carlisle, MA

R.S.V.P. REGRETS ONLY BY

APRIL THE 8TH - 978-287-4718

OR RETURN THE ENCLOSED CARD

R.S.V

APRIL THE 8

OR RETURN

be su

� to join us

“SOMETIMES THE

Q U E S T I O N S

ARE COMPLICATED

A N S W E R S

ARE SIMPLE.”... DR. SUESS

COME EXPLORE THE QUESTIONS & FIND ANSWERS AT THE DISCOVER Y MUSEUMS

& T

HE

DONATION $00

Director’s Circle Breakfast

Thursday,

May18, 2010

Join Us!

Celebrate Mother’s Day with a lasting gift GROWING PLACES GARDEN PROJECT

Feeding Families Together


there is only one earth ... www.kssf.de

sustainabiity bags

... a collection of endangered

species featured on bags made of

100% recycled materials;

donations from each purchase

provide critical funding through the

Elizabeth Haub Foundation for

international

environmental preservation.

Selected to

design the

second and

third series of

4 sets each.

pa

Copy of article printed: December 16, 2008….

A&P Donates Over $200K to Elizabeth Haub Foundation

Dec 16, 2008

The Great Atlantic & Pacific Tea Co., Inc. recently presented the Elizabeth

Haub Foundation for Environmental Law and Policy with a check for

$285,930, from the sales of Elizabeth Haub reusable shopping bags. Since

the bag program began in 2006, A&P has donated $688,000 to the

foundation, an international public interest organization dedicated to the

conservation and sustainable use of the earth's natural resources.

The environmentally friendly bags, which are made entirely from post-

consumer waste materials, offer shoppers at the A&P, Pathmark, The Food

Emporium, Waldbaum's and SuperFresh banners with an affordable and

colorful alternative to plastic grocery bags. A portion of the proceeds from the sale of these bags

is donated to the Elizabeth Haub Foundation.

Founded over 30 years ago and named for executive chairman Christian Haub's grandmother,

The Elizabeth Haub Foundation has played a key role in landmark international environmental

efforts, affecting and creating varying international legally binding laws, including the World

Charter for Nature of The United States. In 1997 the foundation, together with the International

Council of Environmental Law, established The Haub Award, which is presented every year to a

Pace University Law School student in recognition of important diplomatic achievements in the

field of environmental law.

"By offering customers the option of these beautifully designed reusable bags, we are not only

reducing the use of plastic bags and their impact on landfills and the waste stream, but we are

also providing a great alternative for our shoppers' needs," noted Jennifer MacLeod, A&P s.v.p.,

marketing & communications.

A&P operates 445 stores in eight states and the District of Columbia under the following

banners: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart,

Super Fresh, and Food Basics.

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so

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on

sib

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• 2008

- over

$280,000

donated to

the Fund

from sales.

chl portfolio 2011

Documents