CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

THE UNTOLD

SECRETS OF EFFECTIVE ADVERTISING

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

THE UNTOLD

SECRETS OF EFFECTIVE ADVERTISING

This is a simple guide on how to make your advertising more effective, interesting and far reaching.

Here’s an idea about what it takes to make your brand work harder

with a lot less effort.

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CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

ADVERTISING IS

MORETHAN JUST ADS

SECRET #1

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

Integrated advertising is the success mantra for effective

communication.

CHL Worldwide is amongst India's top 1% integrated advertising

agencies. Here's what we can create for your brand:

Ÿ Advertising and Brand Building Strategy

Ÿ Print Advertising

Ÿ Radio Spots

Ÿ Television Commercials and Corporate Films

Ÿ Outdoors, OOH, Transit Advertising

Ÿ Corporate Brochures, Leaflets, In-Shop Promotions

Ÿ Direct Marketing, BTL Activations

Ÿ Experiential Marketing, Augmented Reality

Ÿ Exhibitions and Events Management

Ÿ PR Activations (Offline & Online)

Ÿ Digital marketing, Website designs and Promotions

Ÿ Online Reputation Management

Ÿ Focused localisation services

ADVERTISING IS

MORETHAN JUST ADS

SECRET #1

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

GET AN

EXPERTSECRET #2

TO DO YOUR ADVERTISING

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

CHL Worldwide, brings you an excellent mix of industry experts

from creative, servicing, brand management, digital marketing,

website designing, events & exhibitions and content management.

Our people have worked with India's leading advertising and

design agencies in leadership positions on brands like Pepsi,

Chevrolet, Opel, Maruti Suzuki, TATA, HP, HCL, SONY, Glaxo Smith

Kline, Hindustan Times.

GET AN

EXPERTSECRET #2

TO DO YOUR ADVERTISING

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

Praveen Mathew has a through-the-line experience of more than

30 years, in advertising agencies in India and abroad, like DRAFT FCB Ulka,

Fortune Promo 7, Arms Bozell, Grey Worldwide, Enterprise Nexus and

Lowe Lintas.

During this period he has worked on brands like Degremont, Royal Nepal

Airlines, Tuborg Beer, Panasonic, Hewlett Packard, Whirlpool, TATA Lucent,

Hindustan Motors, British Airways, RC Cola, Oracle, Hindustan Times,

GlaxoSmithKline, Domino’s Pizza, Sony, TATA Tea, 3Cs, General Motors, LG,

Grohe, Hindware, SAP, Erickson, GE, HCL Aastra, and Titan Eye Plus.

And was also part of the launch of brands/products like HP’s PC and Printers,

Whirlpool - QuickChill, Whirpool - WhiteMagic, Escotel Mobile Service in

the South, SBI Cards, TATA Tea Temptation, LG’s OSD range to name a few.

PRAVEEN MATHEWNATIONAL CREATIVE DIRECTOR

GET AN

EXPERTSECRET #2

TO DO YOUR ADVERTISING

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

Devashish Chaudhuri comes with over 20 years of productive work experience

in the advertising industry. He has worked across diverse industry domains

and communication platforms like Out of home, Retail, Television production,

Creative and even on an entrepreneurial venture. Having handled clients like

Airtel, Spice, SBI Cards, DLF, Aircel, LG, Amity, FDCI, SHRACHI, TATA Motors

and Titan, Devashish brings in a good mix of brand exposure, ideas and

strategy development.

He has worked with various agencies and organisations like Selvel, JWT,

Percept, Mudra, Zee and Akash Bangla.

DEVASHISH CHAUDHURI ACCOUNT DIRECTOR

GET AN

EXPERTSECRET #2

TO DO YOUR ADVERTISING

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

With an experience of over 14 years in mainline advertising

and digital agencies, Padmini brings a good mix of experience from

across all mediums. She has worked with agencies like

Grey Worldwide, Rediffusion Y&R, Euro RSCG, RK Swamy BBDO,

Quasar Media.

She has worked on launch campaigns, radio ads and online

campaigns for clients like Airtel, Hindustan Times, Dainik Jagran,

Voltas, Lacoste, Mars Chocolates, Maruti Suzuki, Chevrolet, LG.

PADMINI RAOCREATIVE DIRECTOR

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EXPERTSECRET #2

TO DO YOUR ADVERTISING

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

Manoj brings with him an extensive experience of over 18 years in Marketing, Client Servicing, Operations, Strategic Planning & Delivery in the Events, Exhibition & Activation Industry

He has worked with top-line BTL companies like Bellset/RC&M, Magnum Nexus, Abuzz, Impact, Rashi Entertainment and Wizcraft International Entertainment. He has worked for the following clients: Suzuki motors, General motors, Maruti-Suzuki, Apple, Samsung, Nokia, Pepsi-Mountain Dew, Frito Lays, Nikon, Cognizant, Schneider, Herbalife and many more.

.

MANOJ NAIRTHE EVENTS GUY

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EXPERTSECRET #2

TO DO YOUR ADVERTISING

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

Abhay Kumar Singh holds a Masters degree in Information Technology

(Msc IT). He has over 10 years of experience in website and application

development.

Over the years, he has consistently delivered good custom ERP and

CRM applications like Information Management System, Project

Management System, Law Practice Management System, Marketing

Management Systems alongwith over 200 website for premium

clients.

ABHAY KUMAR SINGHSOLUTIONS ARCHITECT (SOFTWARE HEAD)

GET AN

EXPERTSECRET #2

TO DO YOUR ADVERTISING

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

Shailesh brings with him extensive experience of over 10 years with

top-line agencies like Opus CDM and DDB Mudra Max. He has

delivered path breaking results in digital marketing for premium

clients, some of which are Wildcraft, TTK Prestige, Kalyan Silks, Sobha

Developers, SJR Primecorp, Homestudio.com, Seiko Watches,

Wildcraft, Tommy Hilfiger, Vguard, Epson, Simply Sofas, Nolte Home

Studio.

He is a Certified Google Analytics and Google AdWords Professional.

Shailesh is an MBA in Marketing. in addition, he holds a degrees in

B.Com and PGDBS

SHAILESH KUMARCHIEF ARCHITECT - DIGITAL MARKETING

GET AN

EXPERTSECRET #2

TO DO YOUR ADVERTISING

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

DON'T BEGINWITHOUT A BACKGROUND CHECK

SECRET #3

ON YOUR COMMUNICATIONS PARTNER

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

CHL Worldwide has an in-house team of over 100 experts from creative,

brand management, servicing, marketing, media planning, digital

marketing, website technologies, translations and content

management. With us, you know exactly who is working on your brand

and how.

All our campaigns are strategised, created and implemented in house,

setting new standards of quality, accountability and credibility.

DON'T BEGINWITHOUT A BACKGROUND CHECK

SECRET #3

ON YOUR COMMUNICATIONS PARTNER

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

CHL Worldwide is the advertising arm of Crystal Hues Group. Started

in 1989, Crystal Hues Limited is an ISO 9001: 2008 company certified

by World's leading quality auditors DNV, UKAS.DON'T BEGINWITHOUT A BACKGROUND CHECK

SECRET #3

ON YOUR COMMUNICATIONS PARTNER

helps build brands, strategize communication and implement it across all mediums and languages through 4 specialized agencies.

Market research

Brand strategy/planning

Experiential creatives

Digital media planning

Search marketing

Mobile marketing

Content dev & mgmt

ORM

SEO

SMM

Analytics

Tech & App dev

Website design

E-commerce dev

Software dev

Software consultancy

Apps dev

Domain mgmt

Website maintenance

Content mgmt sys

Website localization

UI design

Translation

Localization

DTP

Transcription

Sub titling

Voice over

Content development

Software localization

Multimedia localization

E-learning localization

C O M P L E T E C O M M U N I C A T I O N L I F E - C Y C L E C O M P A N Y

CHLDIGITAL D I G I T A L M A R K E T I N G S O L U T I O N S

CHLBUILD YOUR TECHWORLD

Advertising s

Brand building strategy

Print advertising

Radio spots

Television commercials

Outdoors, OOH

Transit advertising

In-shop promotions

Direct marketing

BTL activations

Events management

PR activations

trategy

L CALIZATION CHLT R A N S L AT I N G C O M M U N I C AT I O N

I N T O O P P O R T U N I T I E S

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

DON'T BEGINWITHOUT A BACKGROUND CHECK

SECRET #3

ON YOUR COMMUNICATIONS PARTNER

CHL Worldwide has offices across 7 cities in India and 2 international

offices in Washington DC and Dubai.

In fact, a little background check will reveal that CHL Worldwide

features amongst India's top 1% truly integrated advertising agencies.

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

A GOOD AGENCY CARES FOR YOUR

BRANDNOT BILLING

SECRET #4

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

Our team is constantly in touch with our clients suggesting ways to

Ÿ Re-ignite brands

Ÿ Create buzz

Ÿ Re-define business

Ÿ Re capture the business

Ÿ Retain the good

A GOOD AGENCY CARES FOR YOUR

BRANDNOT BILLING

SECRET #4

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

AN IDEAL COMMUNICATIONS PARTNER MUST HAVE A

GOODMIX OF CLIENTS

SECRET #5

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

R

A Y U R V E T

TM

MEET OUR CLIENTS

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

www.chlworldwide.com

A GOOD COMMUNICATIONS AGENCY IS ALWAYS

PROUDOF ITS WORK

SECRET #6

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

HARYANA GOVERNMENT

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

COPA CABANA

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

MASKA MASALA

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

SENOR PEPE

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

THE ASHOKA

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

NOBUGROUP

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

DOMINO'S PIZZA

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

ASIAN PAINTS

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

PERMA PIPE

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

PIZZA HUT

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

AQUAFRESH

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

WEST LIFE

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

WHIRLPOOL QUICK CHILL

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

GE

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

YAMAHA

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

BMW

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

ZOROOMS

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

TITAN EYE

Y O U R I N T E G R A T E D A D V E R T I S I N G PA R T N E RCHL W RLDWIDE

A GOOD AGENCY IS

ALWAYSJUST A CALL AWAY

SECRET #7

Your advertising agency is like your brand's family doctor. Always available.

If you want to find out how you can turn around your brand or even discuss ideas on promoting

your brand, we would be delighted to share our thoughts with you over a cup of coffee.

Please call us on +91 - 852 700 0335

And yes. The coffee is on us!

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R

SDF K11, NSEZ, NOIDA-201305 (UP) INDIATEL.: +91-120-4613200|FAX: +91-120-4613299

WASHINGTON DC DUBAI NEW DELHI NOIDA BENGALURU CHENNAI HYDERABAD GANDHINAGAR MUMBAI| | | | | | | |

www.chlworldwide.com

CHL W RLDWIDEY O U R I N T E G R A T E D A D V E R T I S I N G P A R T N E R