case study - maruti suzuki ltd

MARUTI SUZUKI – GROUP 4

Presented By

Ayush Mittal – 69

Saima Nigar - 56

SWOT ANALYSIS

STRENGHTS1. Strong brand image2. Ease availability of spare parts3. Strong presence in second hand car

market4. Low maintenance cost5. Diversified product range6. Well distribution network7. Widely available after sale services

WEAKNESSES

1. Internal management issues2. Low interior quality3. Inability to capture market share in

SUV’s4. Inability to penetrate into international

market5. Lack on spending in R&D

Opportunities

Developing hybrid cars Increase in purchasing power Greater growth in two-wheelers market Consumers preference for safer products Make in India Campaign Growing demand and upward growth of

Hatchback cars

THREATS

Substitute mode of transport Competition from global players like

Ford, GM, Honda Consumers willingness to try new

products Competitors spending too much on

advertising Chinese companies to enter into India

with lower range cars

BCG Matrix

StarSwift, Swift

Desire , CIAZ

Question Mark

Ertiga, Grand

Vitara, A-Star

Cash CowAlto, Wagon -

R

DogBaleno,

Versa,Omni

Recommendations Focusing on the R’&D for improvement in interiors and ensure better safety. Interiors may be customized to some extent In-built music system can be added Better alloys can be offered to the customers More leg space Adjustable steering wheel

Develop Hybrid Cars

New cars especially focusing on women

They can introduce Lease Financing as an offer to the customers

Concentrate more on the production of Hatchbacks Cars rather than producing SUV’s or Sedans.

Enhance their presence in Two-Wheeler segment market (almost 80% of the market share) by introducing a new big bike in rural areas as consumers preference is for big bikes.

ANNEXTURES

Domestic Sales

Thank You