maruti suzuki india ltd (msil)

Free Powerpoint Templates

Maruti Suzuki India Ltd (MSIL)

Presented by:Vishak John ThomasRoll No:-168Section:-M3

http://www.powerpointstyles.com/


Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four-wheeler automobile manufacture in South Asia.

It was the first company in India to mass-produce and sell more than a million cars.

In 1981, Government of India entered into a joint venture with Suzuki motor corporation of Japan marked the birth of Maruti Udyog Limited.

Introduction Of Maruti Suzuki India Limited (MSIL)



• 10th May 2007, the government of India sold its complete share to Indian financial institutions and no longer has any stake in Maruti Udyog .

• Maruti Udyog Limited was renamed

as Maruti Suzuki India Limited. (17 Sept. 2007).

• Suzuki Motor Corporation owns equity of 56.2 %.



• Revenue 43272 crore (US$6.8 billion) (2013-14)

• Net income 2469 crore (US$390 million) (2013-14)

• Over more than 13000 employees work under MSIL

• Maruti Suzuki alone makes 1.5 million cars every year. That’s one car every 12 seconds.

• Its sales and service network is the largest among car manufacturers in India.

• 1300 sales outlets (across 960 towns and cities) and over 3000 service centres (covering 1445 towns and cities).



Board of directors

Mr. Shinzo NakanishiManaging Director and the CEO

Mr. R.C. BhargavaChairman, Board of Director

Mr. OSAMU SUZUKIDirector

Mr. KENICHI AYUKAWADirector

Mr. Amal GanguliDirector

Mr. TSUNEO OHASHIDirector & Managing Executive

Ms. Pallavi Shroff

Mr. MANVINDER SINGH BANGADirector

Mr. DAVINDER SINGH BRARDirector

Mr. SHUJI OISHIDirector & Managing Executive Officer (Marketing & Sales)



Market Share



Sales Volumes



Gurgaon Plant

It is a fully integrated manufacturing plant spread in 300 Acres

Manufacturing Capacity: 7,00,000 Vehicle annually

Cars manufacturing : 800, Alto, WagonR, Estilo, Omni, Gypsy and Eeco.

Manesar PlantArea: 6oo Acres Manufacturing Capacity: 5,50,000

Vehicle annuallyCars Manufacturing: A-

star, Swift, Swift Dzire, Ritz and SX4



VENDORS OF MARUTI SUZUKI PVT LTDMaruti Suzuki has 200-odd vendors

BIMETAL BEARINGS LTD., COIMBATORE They manufacture Engine Bearings, Bushes and Thrust Washers.

AMALGAMATION VALEO CLUTCH LTD., CHENNAI Leading manufacturer of Clutch Assemblies

in India for the new generation vehicles.

I.P. REPCO LTD., CHENNAI A member of Amalgamations Group. Manufacturing Flywheel Ring Gears for entire range of vehicle

KALYANI BRAKES LTD, PUNE Manufacturers of complete brake systems for

automotive applications



SWOT Analysis of Maruti Udyog

STRENTHSContemporary technology

Japanese Management practices

After sale services

Distribution

Diversification & R&D

WEAKNESSStill depends upon SUZUKI COPORATION

10% components are manufactured outside India

Still considered as poor man’s brand

Unaccustomed to international standards or keen competition.

OPPURTUNITYfirst company to roll out suitably Designed cars before 2008 as per Govt.’s Proposal of new ethanol (renewable)

Other companies lacks economy of scale

Rising demand

Untapped rural market

THREATNumbers of new Technology driven players and manufactures are in market

Reduction in subsidies by government on petroleum products

Changing environmental and emission norms

Higher local taxes



BCG Matrix with respect to Maruti models

STARS

Swift

QUESTION MARKS

CervoKizashi

CASH COWS

AltoWagon R

DOGS

M-800



MARUTI AND CRM

Maruti created a land-mark in CRM by launching a website for the customers in the year 1998

Maruti is investing a lot of money and effort in building customer loyalty programmes

Maruti Auto Card



MARUTI AND CRM

Availability of easy finance

True Value Outlet

On Road Service



Mega Camps

MARUTI AND CRM

Sports Events



MAJOR COMPETITORS



Competitors Analysis

Year 2011Unit Sales in Compact Segment Sales of Mid Size Sedans

Maruti Suzuki 21185 Hyundai Verna 4357

Hyundai Motor Ind. 18908 Volkswagen Vento 2403

Tata Motors 8748 Maruti Suzuki sx4 2702

Ford 5608 Honda City 1828

Volkswagen 3486 Fiat Linea 845

General motors 2270

Skoda 1556

Nissan 1303



Contd..

NameRevenue in Rs

CroreNet Profit Margin Operating Margin

Maruti Suzuki 37,522.4 8.34% 12.74%

Tata Motors 28,738 6.96% 10.44%

Hyundai 33,46,021 2.81% 4.09%

Toyota 14,31,096 5.80% 8.64%

Mahindra & Mahindra Ltd

30,150 10.34% 11.45%

Honda 6,55,892 4.24% 7.94%


maruti suzuki india ltd (msil)

Marketing

free powerpoint templates

msil maruti suzuki

osamu suzuki director

government of india

vendors of maruti suzuki

suzuki coporation

birth of maruti udyog

cars manufacturing