capitalizing on end of year giving: strategies for ending 2011 on a high note

Capitalize on End of Year

Giving: Strategies to End 2011 on a High

Note

How this webinar works

• A link to the slides and a recording will be sent after the webinar

• If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen

• Use the hashtag #fgwebinar to tweet about this webinar

About the presenters

Chris DumasProduct Manager,

FirstGiving

Tina CincottiOwner and Principal Consultant,

Funding Change

Who is FirstGiving?

Fundraising solutions

Personal Support for your nonprofit, donors, and fundraisers

Easy, tested, and secure transaction processes for the donor

Peer-to-Peer Fundraising Pages

and Event Registration

Donor Analytics and Market Research

Online Donations

“Raising funds online is not about

technology any more than raising funds through the mail is

about paper.”~ Online Giving Study, Network for Good

January!

Start now!

INTEGRATION

What’s so special about

December anyway?

December = 33%

30th & 31st = 10-20%

10am – 6pm

December = $$$$

December = 52%

So, what do I do now?

#1: Cultivation

You made the difference!

#2: Build your list

Sign up!

Sign up!

Sign up!

Sign up!

Sign up!

Sign up!

Sign up!

Sign up!

you@email.com

#3: Optimize home page

#4: Optimize giving page

Testing, testing, 1…2…3…

Branded is

better!

38% more

66.7% less

#5: Perfect your manners

Boooooring!

Take action Tell your friends Share on FB

#6: Find others to test site

Go to your site Take action/sign-

up Make a donation

#7: Investigate user behavior

#8: Write campaign plan

Are you using the same messages for

everyone?

Decide on your… Launch date Theme/story Signer Ask/Action Segments/filters

Email teaser

hits

Last chance

email hits

Still time email hits

Follow-up

email hits

Progress update

hits

Email appeal

hits

Appeal letter hits

Sample Timeline

How to take Donations

Starting Considerations

• What does it need to do?• Where does it need to go?• How does data/money flow?• Cost of transactions• Cost of usability• Cost of administration

Donations From Website

Notes

• Fee• Emails and Follow up• Reports• Usability• Compliance• Integration

DIY Donation Pages

Pros• More payment

options

• More control over the experience

• Recurring donations

• Optimization

Cons

• Higher investment to set up and run

• Requires more skilled resources

• Higher security requirements

What You’ll Need

Merchant Account

Merchant IDPayment Gateway

Web developer

Donation Forms

Do It Yourself

Paypal Example

Reporting

QR Code

Responsive Design

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Thank you for spending your valuable time with me today!

Please stay in touch. -- Tina

617-477-4505tina@fundingchangeconsulting.com

Twitter: @TinaFCC

www.fundingchangeconsulting.com

Upcoming webinars

Thursday, October 20th

All webinars are 1pm EST/ 10am PST

Soliciting Corporate Sponsors: Steps to Successful Partnerships

Presented by: Vivanista’s Founder and Chief Evangelist, Lyne Gray

Be a part of the FirstGiving Community!

Online Fundraising blog: http://blog.firstgiving.com

Facebook: facebook.com/firstgivingTwitter: @FirstGiving

Thank you!

Interested in learning more about FirstGiving?

Contact FirstGiving’s online-fundraising specialist:

Kristin CostagliolaEmail: Kristin.Costagliola@firstgiving.com

Telephone: (617) 963-5123