capitalizing on end of year giving: strategies for ending 2011 on a high note
TRANSCRIPT
Capitalize on End of Year
Giving: Strategies to End 2011 on a High
Note
How this webinar works
• A link to the slides and a recording will be sent after the webinar
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About the presenters
Chris DumasProduct Manager,
FirstGiving
Tina CincottiOwner and Principal Consultant,
Funding Change
Who is FirstGiving?
Fundraising solutions
Personal Support for your nonprofit, donors, and fundraisers
Easy, tested, and secure transaction processes for the donor
Peer-to-Peer Fundraising Pages
and Event Registration
Donor Analytics and Market Research
Online Donations
“Raising funds online is not about
technology any more than raising funds through the mail is
about paper.”~ Online Giving Study, Network for Good
January!
Start now!
INTEGRATION
What’s so special about
December anyway?
December = 33%
30th & 31st = 10-20%
10am – 6pm
December = $$$$
December = 52%
So, what do I do now?
#1: Cultivation
You made the difference!
#2: Build your list
Sign up!
Sign up!
Sign up!
Sign up!
Sign up!
Sign up!
Sign up!
Sign up!
#3: Optimize home page
#4: Optimize giving page
Testing, testing, 1…2…3…
Branded is
better!
38% more
66.7% less
#5: Perfect your manners
Boooooring!
Take action Tell your friends Share on FB
#6: Find others to test site
Go to your site Take action/sign-
up Make a donation
#7: Investigate user behavior
#8: Write campaign plan
Are you using the same messages for
everyone?
Decide on your… Launch date Theme/story Signer Ask/Action Segments/filters
Email teaser
hits
Last chance
email hits
Still time email hits
Follow-up
email hits
Progress update
hits
Email appeal
hits
Appeal letter hits
Sample Timeline
How to take Donations
Starting Considerations
• What does it need to do?• Where does it need to go?• How does data/money flow?• Cost of transactions• Cost of usability• Cost of administration
Donations From Website
Notes
• Fee• Emails and Follow up• Reports• Usability• Compliance• Integration
DIY Donation Pages
Pros• More payment
options
• More control over the experience
• Recurring donations
• Optimization
Cons
• Higher investment to set up and run
• Requires more skilled resources
• Higher security requirements
What You’ll Need
Merchant Account
Merchant IDPayment Gateway
Web developer
Donation Forms
Do It Yourself
Paypal Example
Reporting
QR Code
Responsive Design
Want more free fundraising & communications advice?
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Thank you for spending your valuable time with me today!
Please stay in touch. -- Tina
Twitter: @TinaFCC
www.fundingchangeconsulting.com
Upcoming webinars
Thursday, October 20th
All webinars are 1pm EST/ 10am PST
Soliciting Corporate Sponsors: Steps to Successful Partnerships
Presented by: Vivanista’s Founder and Chief Evangelist, Lyne Gray
Be a part of the FirstGiving Community!
Online Fundraising blog: http://blog.firstgiving.com
Facebook: facebook.com/firstgivingTwitter: @FirstGiving
Thank you!
Interested in learning more about FirstGiving?
Contact FirstGiving’s online-fundraising specialist:
Kristin CostagliolaEmail: [email protected]
Telephone: (617) 963-5123