campus visit potholes oacac
Post on 30-Oct-2014
766 Views
Preview:
DESCRIPTION
TRANSCRIPT
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
The Chronicle of Higher Education
Read the Chronicle Article
San Francisco Chronicle
SFO Article The college visit - does it do any good Read Jeffs blog post
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Boston Globe
In Step with tradition Campus Tours thriving
New York Times
Read the New York Times Article
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
The Chronicle of Higher Education
Read the Chronicle Article
San Francisco Chronicle
SFO Article The college visit - does it do any good Read Jeffs blog post
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Boston Globe
In Step with tradition Campus Tours thriving
New York Times
Read the New York Times Article
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
San Francisco Chronicle
SFO Article The college visit - does it do any good Read Jeffs blog post
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Boston Globe
In Step with tradition Campus Tours thriving
New York Times
Read the New York Times Article
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Boston Globe
In Step with tradition Campus Tours thriving
New York Times
Read the New York Times Article
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Los Angeles Times
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Boston Globe
In Step with tradition Campus Tours thriving
New York Times
Read the New York Times Article
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Boston Globe
In Step with tradition Campus Tours thriving
New York Times
Read the New York Times Article
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
New York Times
Read the New York Times Article
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
US News and World Report
Read the US News and World Report Article
Read UB October 2009 Online
University Business
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Read UB October 2009 Online
University Business
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Five Campus Visit Potholes
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
1Not Being In Sync
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Get In Sync
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Students-AdmissionsStories-Stats
People-Programs
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
2Toxic Levels of Inauthenticity
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Watch ldquoTina the Tour Guiderdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
ldquoI visited and it felt rightrdquo
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Arts amp Science Group Student Poll 2004
ldquoMost Influentialrdquo
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
ldquoMost Trustedrdquo
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
ldquoEffectivenessrdquo
Noel-Levitz 2009
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
3Tourbots
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Invasion of the Tourbots
Read the Article
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Storytelling isin our blood
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Students-AdmissionsStories-Stats
People-Programs
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
ldquoI am a man and men are animals who tell storiesrdquo
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Stories arehow most of
us learn
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
20 headlines(to the point)
20 body copy(details)
50illustrations
(stories)
10 graphic(visual)
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
POPPoint of Proof
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Great stories engagegive goosebumps and
give a feeling of ldquosuspensionrdquo
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Storytelling ScaleGuest Engagement on 1-10 (highest)
10 our(shared experience)
8 your6 mine4 others
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
4Bubble-boySyndrome
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Inform Your Campus
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Inform Your Campus
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
5Death March
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Presidential Parade of FavoritesDonrsquot just show the showcase
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Presidential Parade of Favorites
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
6Powerpoint to Death
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic
3 Turn off the Tourbots4 Burst the Bubble
5 Re-think the Route
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Want More Read Our Blogs
TargetX Blog at wwwtargetxcomithink
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Free on Friday Webcasts
Free On Friday Webcasts Watch Past Webcasts
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Download Session PDF1 Go to wwwtargetxcom
click iThink Blogclick Slide Presentations
2 Go to wwwslidesharenettargetx
3 Look for email with link
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
Your Campus VisitPaving the Potholes
Text
Jeff Kallay VP Consulting aka ldquoApostle of Authenticityrdquo
OACAC 2010
top related