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  • 1.Potholes &Pecha Kucha Bringing Japanese Efficiency to Your Campus Visit and Presentations Text GPACAC 2010 Trent Gilbert, CXO, Chief eXperience Officer Jeff Kallay, VP Consulting, Apostle of AuthenticityTuesday, April 13, 2010

2. The Chronicle of Higher Education Read the Chronicle ArticleTuesday, April 13, 2010 3. San Francisco Chronicle SFO Article: The college visit - does it do any good? Read Jeff's blog postTuesday, April 13, 2010 4. Los Angeles Times LA Times Article: On vacation -- at a college campus Read Trents blog postTuesday, April 13, 2010 5. Los Angeles Times But most college tour scripts are numbingly similar, and information is not really the point. Students and their families are looking for the ineffable moment when, through some alchemy of atmosphere, setting or vibe, they suddenly know this is the place for them. LA Times Article: On vacation -- at a college campus Read Trents blog postTuesday, April 13, 2010 6. Boston Globe In Step with tradition: Campus Tours thriving Tuesday, April 13, 2010 7. New York Times Read the New York Times Article Tuesday, April 13, 2010 8. US News and World ReportRead the US News and World Report Article Tuesday, April 13, 2010 9. University Business Read UB October 2009 Online Tuesday, April 13, 2010 10. Five Campus Visit Potholes Tuesday, April 13, 2010 11. Tuesday, April 13, 2010 1 Not BeingIn Sync 12. Tuesday, April 13, 2010 13. Get In Sync Tuesday, April 13, 2010 14. Students-AdmissionsStories-Stats People-Programs Tuesday, April 13, 2010 15. Tuesday, April 13, 2010 16. Tuesday, April 13, 2010 17. Toxic Levels of Inauthenticity Tuesday, April 13, 2010 2 18. Watch Tina the Tour Guide Tuesday, April 13, 2010 19. History of Higher Education Recruiting Trends1980s Marketing1990sBranding2010s Authenticity Tuesday, April 13, 2010 20. Tuesday, April 13, 2010 21. Im an OK lover, but afterwards I like to Me too! snuggle and talk.AUTHENTICITY Tuesday, April 13, 2010 22. Brands areMirrors. Branding only works when its authentic.We purchase on the basis of conforming to self-image. Tuesday, April 13, 2010 23. I visited and it felt right!Tuesday, April 13, 2010 24. Most InfluentialArts & Science Group Student Poll 2004 Tuesday, April 13, 2010 25. Most Trusted - 84% use the web most heavily in researching colleges - 71% say the campus visit is the most trusted source of information Eduventures 2007 Survey of 7,867 High school junior and seniors. Reported in The Chronicle of Higher Education Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says Tuesday, April 13, 2010 26. EffectivenessNoel-Levitz 2009Tuesday, April 13, 2010 27. Tuesday, April 13, 20103 Tourbots 28. Tuesday, April 13, 2010 29. Invasion of the Tourbots Read the Article Tuesday, April 13, 2010 30. Storytelling is in our blood Tuesday, April 13, 2010 31. Students-AdmissionsStories-Stats People-Programs Tuesday, April 13, 2010 32. I am a man, andmen are animalswho tell stories. Tuesday, April 13, 2010 33. Stories are how most of us learn Tuesday, April 13, 2010 34. Tuesday, April 13, 2010 35. 20% headlines20% body copy (to the point) (details)50%10% graphicillustrations(visual)(stories) Tuesday, April 13, 2010 36. POP Point of Proof Tuesday, April 13, 2010 37. Great stories engage, give goosebumps, andgive a feeling ofsuspension Tuesday, April 13, 2010 38. Storytelling ScaleGuest Engagement on 1-10 (highest)10 our (shared experience)8 your 6 mine 4 others Tuesday, April 13, 2010 39. 4 Bubble-boySyndrome Tuesday, April 13, 2010 40. Tuesday, April 13, 2010 41. Inform Your Campus Tuesday, April 13, 2010 42. Inform Your Campus Tuesday, April 13, 2010 43. Death March Tuesday, April 13, 2010 5 44. Tuesday, April 13, 2010 45. Presidential Parade of Favorites Dont just show the showcase Tuesday, April 13, 2010 46. Presidential Parade of Favorites Tuesday, April 13, 2010 47. Tuesday, April 13, 20106Death by PowerPoint 48. Tuesday, April 13, 2010 49. Tuesday, April 13, 2010 50. Tuesday, April 13, 2010 51. Tuesday, April 13, 2010 52. Tuesday, April 13, 2010 53. Tuesday, April 13, 2010 54. Tuesday, April 13, 2010 55. Tuesday, April 13, 2010 56. Tuesday, April 13, 2010 57. Tuesday, April 13, 2010 58. Tuesday, April 13, 2010 59. Tuesday, April 13, 2010 60. 6:40 Tuesday, April 13, 2010 61. Tuesday, April 13, 2010 62. Tuesday, April 13, 2010 63. Tuesday, April 13, 2010 64. Tuesday, April 13, 2010 65. Tuesday, April 13, 2010 66. Tuesday, April 13, 2010 67. Tuesday, April 13, 2010 68. Pecha Kucha is the Goal Shorter PresentationsLess Talking At More Time Out on Campus More Human Tuesday, April 13, 2010 69. Centre College - Centre by the Numbers PreziTuesday, April 13, 2010 70. 5 Steps for Change1. Pecha Kucha is the Goal for allAdmission Presentations2 Become the Pecha Kucha Expert3. Study, Join and Create4. Educate the Rest of Campus 5. Set Presentation Guidelines/Rules and Create Templates: Limit Text, More Photos More Stories Tuesday, April 13, 2010 71. Want More? Read Our Blogs: TargetX Blog at www.targetx.com/ithink/Tuesday, April 13, 2010 72. Free on Friday Webcasts Free On Friday Webcasts Watch Past WebcastsTuesday, April 13, 2010 73. Download Session PDF #1 Go to www.targetx.comclick iThink Blogclick Slide Presentations#2 Go to www.slideshare.net/targetx#3 Look for email with link Tuesday, April 13, 2010 74. Potholes &Pecha Kucha Bringing Japanese Efficiency to Your Campus Visit and Presentations Text GPACAC 2010 Trent Gilbert, CXO, Chief eXperience Officer Jeff Kallay, VP Consulting, Apostle of AuthenticityTuesday, April 13, 2010