business in networks by antony mayfield at internet world kongress munich

Brilliant Noise

BUSINESS IN NETWORKS@ A M AY F I E L D AT I N T E R N E T WO R L D KO N G R E SS ON 1 2 .0 4 .1 1

DIGITAL MARKETING IS ON THE FRONTLINE OF

A BUSINESS TRANSFORMATION

BUSINESS AS USUAL

REVOLUTION AS USUAL

SOCIAL WEB

http://goo.gl/gxXdz

DATA DELUGE

EVERYWHERE WEB

Brilliant Noise

MARC ANDREESEN:6 months.. .

THRESHOLD CONCEPT...

http://goo.gl/fLYOj

NETWORKS THINKING

What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century.

Howard Rheingold

http://bit.ly/8h04u

KEVIN KELLY

TV BUT BETTER

Think of the web as an expanding

sphere...

NOW IT HAS REACHED OUR

PERSONAL LIVES

Image: Bestario.org

FOR NOW, WE CALL THIS SOCIAL MEDIA

Brilliant Noise

JOHN HAGEL:Edge-to-core

speeding up.. .

Brilliant Noise

HYPECYCLES

Source: Gartner

WELCOME TO THE ERA OF

COMPLEXITY BUSINESS

HALF OF MY DIGITAL STRATEGY

IS BASED ON PSEUDOSCIENCE

(BUT I DON’T KNOW WHICH HALF)

HAVANA CARS(cc) Andrea Rosa

EARNED MEDIA

ATTENTION MARKETS

NUMBERS + STORIES

DIGITAL BROADENS MARKETING’S ROLE

NETWORKS DEMAND A CONNECTED BUSINESS

. . .AND CHANGE SOMETIMES COMES QUICKER THAN WE

THINK

http://goo.gl/kqYGn

T H E W O R L D ’ s M O S T P O P U L A R

F A I L U R E

http://goo.gl/fIahK

http://goo.gl/fLYOj

P E R E S T R O I K A( R E S T R U C T U R I N G )

http://goo.gl/fLYOj

G L A S N O S T( O P E N N E S S )

A STORY OF

C O M M A N D &

C O N T R O LUNDER PRESSURE

TODAY, THE STORY OF ORGANISATIONS IS ONE OF

B U R E A U C R A C YVS

N E T W O R K S

HOW TO MAKE A

L O O PANALYSIS OF YOUR ORGANISATION

L O N G T E R M5 - 10 YEARS

POLITICAL | ECONOMIC | SOCIAL | TECH

O P E R AT I O N SNEXT FOUR QUARTERS

EVERY FUNCTION FROM MARKETING TO HRRISKS | OPPORTUNTIES | COST SAVINGS

O R G A N I S AT I O NHOW DO YOU PEOPLE WORK TOGETHER?

SHARING INFORMATION

P E O P L EPRIVATE vs PUBLIC

PERSONAL vs PROFESSIONAL SKILLS AND LITERACIES

http://goo.gl/zFoy3

HOWARD RHEINGOLD:

Digital l iteracies.. .

Tweetstats.com

ME AND MY WEB SHADOW

How to Manage YourReputation Online

meandmywebshadow.com

3 S U P E R S K I L L S

SUPERSKILL #1NETWORKS

http://goo.gl/1Alc

JOHN HAGEL:Serendipity

engines

http://connectedthebook.com/

SUPERSKILL #2SHARING

http://goo.gl/c51yY

SUPERSKILL #3FOCUS & FLOW

pomodorotechnique.com

SUPERSKILL #1

NetworksSUPERSKILL #2

SharingSUPERSKILL #3

Focus & flow

HOW TO

S C A L E NETWORK SKILLS, IDEAS, METHODS

F R A M E W O R K

BOTH THE PROCESS AND THE MAINTAINING OF A

F R A M E W O R KCREATE OPPORTUNITIES FOR CHANGE

NETWORKS + HIERACRCHY

"Only a crisis – actual or perceived – produces real change. When that crisis occurs, the actions that are taken depend on the ideas that are lying around.”

Milton Friedman

ARE YOU A COMPLEXITY ERACEO?

KEEP IN MIND

N E T W O R K S PERFORM AN ORGANISATIONAL

A N A L Y S I S AND DEVELOP YOUR OWN AND COLLEAGUES’

L I T E R A C Y

@AMAYFIELDANTONYMAYFIELD.COM

antony@brilliantnoise.com

Brilliant Noise

Presentation licensed under Creative Commons (cc) Attribution 3.0. See link for full details: http://creativecommons.org/licenses/by/3.0/