social media in 2010 by antony mayfield
DESCRIPTION
Taken from iCrossing's Social Media Event (16th October 2009 @ The RSA) Antony Mayfield, SVP Global Head of Social Media (iCrossing) talks about social media moving into 2010 with an overview of where we are now and where it (may) be going in the future.TRANSCRIPT
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Social media 2010iCrossing16.10.09
Today is about thoughts & ideas that may help... http://www.bestiario.org/
"When it comes to technology futures, we're all drunks, always looking in the wrong place."
@jjn1
...think of the web as an expanding sphere
Image: (cc) fdecomite
Image (cc) dominik99
...disrupting and absorbing everything it touches
...and at the moment it is touching our lives, our relationships
...which (for now) we call social media
Image: Bestario.org
"For me, presently the most impressive network in the world is not the network of email traffic, Facebook friends or cell phone calls. Both for sheer size and complexity, the personal network must surely take the cake. In many ways, it is not merely a superset of most communication networks. It is something different. It exists in minds. The rest is a proxy."
@blurky
Trends & ideas that have stood the test of time at iCrossing...
Attention markets...
...channels to networks...
Search
Technical
Find
Numbers
Quantitative
Social
Human
Filter
Stories
Qualitative
Search & Social
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/ Channels to networks
/ Stability to complexity/ Speed/ Scale/ Geography / Longevity / Interaction / Complex user behaviours
/ New models and frameworks required
Marketing challenges...
...continue and accelerate
acceleration of innovation
http://bit.ly/2jVYGG
Trends & ideas we think are important for 2010...
Image: (cc) subcess
...mainstreaming
...literacy
...beyond traffic in measuring attention
...social everything in marketing and business
Strategic Organisational
Tactical Personal
...data inspiration in the creative process
...even display ads
...the social web business
Now for the shiny things (but don’t get too distracted)
http://bit.ly/lSAHa
“What if you build a service that is mobile, social, and real-time?
Well that's a big opportunity folks and
I've been seeing quite a few entrepreneurs doing
exactly that.”
@fredwilson
AR / CR
identity & data portability
* Alisa Hansen: http://bit.ly/Hw01m
TAT Augmented ID = Holy Awesome*
But you don’t need AR for the web and physical world to blend
Things you need to try...
Get “Say What?” app for your iPhone/iPod...
Search for yourself on Spezify...
Think about your personal presence and digital literacy
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Tel: +44 1273 827 721
Email: [email protected] Sites: www.icrossing.co.uk
Blogs: connect.icrossing.co.uk
www.antonymayfield.comTwitter: @amayfield i
Thank you