business in networks by antony mayfield at internet world kongress munich
TRANSCRIPT
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BUSINESS IN NETWORKS@ A M AY F I E L D AT I N T E R N E T WO R L D KO N G R E SS ON 1 2 .0 4 .1 1
DIGITAL MARKETING IS ON THE FRONTLINE OF
A BUSINESS TRANSFORMATION
BUSINESS AS USUAL
REVOLUTION AS USUAL
DATA DELUGE
EVERYWHERE WEB
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MARC ANDREESEN:6 months.. .
THRESHOLD CONCEPT...
What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century.
Howard Rheingold
TV BUT BETTER
Think of the web as an expanding
sphere...
NOW IT HAS REACHED OUR
PERSONAL LIVES
Image: Bestario.org
FOR NOW, WE CALL THIS SOCIAL MEDIA
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JOHN HAGEL:Edge-to-core
speeding up.. .
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HYPECYCLES
Source: Gartner
WELCOME TO THE ERA OF
COMPLEXITY BUSINESS
HALF OF MY DIGITAL STRATEGY
IS BASED ON PSEUDOSCIENCE
(BUT I DON’T KNOW WHICH HALF)
EARNED MEDIA
ATTENTION MARKETS
NUMBERS + STORIES
DIGITAL BROADENS MARKETING’S ROLE
NETWORKS DEMAND A CONNECTED BUSINESS
. . .AND CHANGE SOMETIMES COMES QUICKER THAN WE
THINK
T H E W O R L D ’ s M O S T P O P U L A R
F A I L U R E
http://goo.gl/fLYOj
P E R E S T R O I K A( R E S T R U C T U R I N G )
A STORY OF
C O M M A N D &
C O N T R O LUNDER PRESSURE
TODAY, THE STORY OF ORGANISATIONS IS ONE OF
B U R E A U C R A C YVS
N E T W O R K S
HOW TO MAKE A
L O O PANALYSIS OF YOUR ORGANISATION
L O N G T E R M5 - 10 YEARS
POLITICAL | ECONOMIC | SOCIAL | TECH
O P E R AT I O N SNEXT FOUR QUARTERS
EVERY FUNCTION FROM MARKETING TO HRRISKS | OPPORTUNTIES | COST SAVINGS
O R G A N I S AT I O NHOW DO YOU PEOPLE WORK TOGETHER?
SHARING INFORMATION
P E O P L EPRIVATE vs PUBLIC
PERSONAL vs PROFESSIONAL SKILLS AND LITERACIES
http://goo.gl/zFoy3
HOWARD RHEINGOLD:
Digital l iteracies.. .
ME AND MY WEB SHADOW
How to Manage YourReputation Online
meandmywebshadow.com
3 S U P E R S K I L L S
SUPERSKILL #1NETWORKS
http://connectedthebook.com/
SUPERSKILL #2SHARING
http://goo.gl/c51yY
SUPERSKILL #3FOCUS & FLOW
pomodorotechnique.com
SUPERSKILL #1
NetworksSUPERSKILL #2
SharingSUPERSKILL #3
Focus & flow
HOW TO
S C A L E NETWORK SKILLS, IDEAS, METHODS
F R A M E W O R K
BOTH THE PROCESS AND THE MAINTAINING OF A
F R A M E W O R KCREATE OPPORTUNITIES FOR CHANGE
NETWORKS + HIERACRCHY
"Only a crisis – actual or perceived – produces real change. When that crisis occurs, the actions that are taken depend on the ideas that are lying around.”
Milton Friedman
ARE YOU A COMPLEXITY ERACEO?
KEEP IN MIND
N E T W O R K S PERFORM AN ORGANISATIONAL
A N A L Y S I S AND DEVELOP YOUR OWN AND COLLEAGUES’
L I T E R A C Y
@AMAYFIELDANTONYMAYFIELD.COM
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