building your brand (wclv14)

An Ordinary Guy

Extraordinary Results

Success isn’t a result of spontaneous combustion. You must set yourself on fire.

- Arnold H. Glasow

Where’s Waldo?

“ Seth Godin

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something.

“ “

It’s not enough to start a blog. You have to take a corner in people’s minds.

I don’t care about Google. I care about the search results in your head.

GREAT. BUT HOW?

What corner do I take? What do I write about?

How do I stand out?

YOUR PAST

Can you detail 5 moments in your life where you didn’t

realize you were burning energy? Where time was flying? Common thread?

YOUR PASSION

What have you already done for free that others charge for? How have you already helped others (joyfully)?

YOUR PAIN

What work have you already done that was costly? What price have you already paid

to learn something?

YOUR PERSISTENCE

What bothers you so much that you can’t help but keep addressing it in

your own life and in the lives around you?

YOUR POV

Do you have a perspective on things that causes others to

respond or react? Do you have an alternate take on the things

people are talking about?

PAST PASSION PAIN PERSISTENCE

POV

Time & Consistency do most of the work.

Same thing on twitter. No real spikes.

Building a brand with a blog takes time.

But your consistency over time is the

purple cow.

Chris Lema CTO & Chief Strategist Crowd Favorite @chrislema chrislema.com