building your blog brand
TRANSCRIPT
Speakers:
Building Your Blog BrandCommunity Conference
Jenna Baze, Mike Gerholdt, & Nick Westergaard
Blog = Your Brand’s Hub
photo via velo Steve/ Flickr
All Other Activity Leads Back Here
Jenna Baze — RatherGeeky.com, @RatherGeeky
Mike Gerholdt — ButtonClickAdmin.com, @MikeGerholdt
Nick Westergaard — NickWestergaard.com, @NickWestergaard
Today – 5 Cs of Building Your Blog Brand
§ Content§ Consistency§ Construction§ Composition
§ Connection§ Plus Q & A!
Content
DETERMINE FOCUS
photo via Otto Phokus / Flickr
Today – 5 Cs of Building Your Blog Brand
DEFINE YOUR AUDIENCE
photo via DeaPeaJay / Flickr
The Button Click Story …
TONE & STYLE
photo via nerrisa’s ring / Flickr
FLEXIBLE vs. FOCUSED
photo via highlimitzz / Flickr
Jenna on Flexibility & Focus
FEATURES
photo via cambodia4kidsorg / Flickr
Consistency
HOW OFTEN?
photo via DafneCholet / Flickr
WHEN TO POST?
photo via Artnow314 / Flickr
Construction
FOUNDATION = PLATFORM
photo via Giles Douglas / Flickr
Questions & Answers
Jenna Baze
RatherGeeky.com
Mike Gerholdt
ButtonClickAdmin.com
Nick Westergaard
NickWestergaard.com
Popular Platforms
photo via Concrete Forms / Flickr
TRIMMING OUT INTERIOR
Clean Sidebar
No Clutter Background
Categories + Tags
Widgets That Engage But Don’t Distract
Supporting Pages Build the Brand
Composition
IDENTITY
photo via Dorron / Flickr
Logo and/or Consistent Avatar
COLORS
photo via alancleaver_2000 / Flickr
Balance Hot & Cold Colors
FONTS
photo via DaveFayram / Flickr
Enough Said
LOOK-OUT FOR NEW IDEAS
photo via eshipul / Flickr
Connection
photo via C! / Flickr
Easy to Share Content & to Connect
Consistent Branding from Blog to Social
photo via mikecogh / Flickr
HASHTAGS
Cross-Posting Tools
CURATE CONTENT
photo via cliff1066 / Flickr
Connecting Online + Offline Engagement
Conclusion
Recap – 5 Cs of Building Your Blog Brand
§ Content§ Consistency§ Construction§ Composition
§ Connection
Additional Resources
§ Ann Handley speaking at #DF11
§ #blogchat — Sundays at 8 PM Central
Questions & Answers
Jenna Baze
RatherGeeky.com
Mike Gerholdt
ButtonClickAdmin.com
Nick Westergaard
NickWestergaard.com