building your own brand
TRANSCRIPT
Brittany Thompson and Lily Whiteman
Building Your Own Brand
Good Morning!
Brittany Thompson
About Me:
Wordcloud generated by www.wordle.net, by IBM Researcher Jonathan Feinberg
What word or phrase would you like people to think of when they think of you?
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What makes you different?
What do you do that adds distinguished, distinctive value?
What do you do that makes you most proud?
For what do you want to be remembered?
What promises are you making to other people?
Your brand is in evidence every time you interact with other people—internally and externally.
Remember, if you allow yourself to sing flat in the shower, it is likely that you will sing flat on stage.
Clothes
Posture
Gestures
Facial expression
Communications
Voice projection
Accent
Vocabulary
Sentence structure
Knowledge
Critical Thinking
Technical Knowledge
My First Week at IBM…
• Created my BluePage profile– Languages Spoken– Internships– Career Interests
• Began ‘informational interviews’ with my new colleagues– Requested 15-30 minute
‘Informational Interviews’
“My First 100 Days at IBM” Blog
• After 2 weeks, launched “My First 100 Days at IBM” blog – Documenting experiences as a
new hire– Finding similar new-hire
experiences– Getting advice from colleagues
• Unexpected Connections and Opportunities– Received responses from leading
Subject Matter Experts– Received invitations to present
and attend several conferences and panels
“To crystallize your personal brand, ask yourself what you want to be known for — what differentiates you from everyone else who might have a similar background or set of experiences? In other words, what skills, abilities, knowledge and attitudes do you have (or are developing) that will make people want to work with, follow or "friend" you — online or off? What value can you create for others as a friend, blogger, colleague, teammate, boss or subordinate? And what will make you satisfied and fulfilled that you are indeed making a contribution?”
-Anne Wargo, IBM
Quick tips when building your brand…
• Establish a reputation of accepting new opportunities or challenges
• Don’t be afraid to share successes and failures; it is important to show you can learn from your mistakes
• Show initiative and creativity• Remember that your personal brand does not stop at
your project/client work or daily assignments• Practice good time management
