building a digital strategy that makes money

Strategy

What am I selling?Who is my audience?Where is my audience?Why do they need digital?

Tactics

How am I going to reach them?What tools do I need to use?

Tools

Email

FB Page

Twitter

Blog / Website

FB Ads

Hootsuite

Google Alerts

Camera

Unique Phone numbers

Formstack

Google Analytics

WildFire Apps

YouTube

Budget

I want to try before I buy.

I want to move some traditional to digital.

Reactive (Listening) Strategy

Proactive (Lead) Strategy

Reactive (Listening) Strategy

Proactive (Lead) Strategy

Reactive (Listening) Strategy

Google.com/alerts

search.twitter.com

Wildfireapp.com

Proactive (Lead) Strategy

Facebook.com/ads

www.yourmindframe.com

www.yourmindframe.com

www.yourmindframe.com

Capturing people is about new

leads,not conversions.

The Derrynoid Centre

426 vouchers were sold

88% redemption rate

26% increase in bar sales

12% renewal on new leads

Formstack.comLanding Page

Eventbrite.com

Exacttarget.com

Mailchimp.com

Management ofTools

Stop and Think

• What was the key takeaway from the conversation?

• What is the main barrier to change?

• What will you do in the next 48 hours?

The Next 48 Hours

• List out your marketing initiatives

• How does each support your brand?

• List out each piece of the sales life cycle

• How do I support each?

Connect With Me

Kylelacy.com@kyleplacy

765-610-5965