A Camera That Makes You Money

The Problem

Retail experts identified the 4 most important numbers retailers must know …

… they observed that most don’t.

1. How many of the people who walk into

your stores buy something?

2. How long do people spend in

your store?

3. How long do people wait before being

served?

4. How many of the people who walk into

your stores are greeted by an employee?

This presentation shows a quick and easy way to measure customer numbers & customer behaviour.

Then it shows 5 specific ways to use that data to increase conversion rates, average dollar sale & gross profit.

ProfitCam

Conversion Rate• One of Retail Expert Paco Underhill’s Top 5

numbers retailers must know & one of the least known, even by the big retailers

• Must measure conversion rate from visitor to buyer

• Research shows 2 simple ways to increase conversion rate

• 1. Reduce waiting times

• 2. Increase minutes in store

Average $ Sale

• Another Top 5 number is Interception Rate = % of walk-ins who speak to an employee

• Increase Interception Rate & you increase Average $ Sale

Gross Margin

Liquor retailer used the heat map to increase gross profit by 20 % by moving higher margin items to areas of higher traffic.

Summary 1. Measure conversion rate2. Reduce wait times3. Increase time in store4. Increase interception rate5. Improve margins by rearranging

1212 cm ( 4.7 in )

MX Management Center User Guide & Training

VERSION 2 CREATED 5 FEB 2016

• Hardware, including extra memory installed• Software, app & extra memory installed• Analytics programmed & activated• email reports programmed & activated• System configured for remote access if required• Initial training delivered• Monitoring programmed & activated

ProfitCam

ProfitCam

A Camera That Makes You Money