build better marketing

BUILDINGBETTER

MARKETING

Martin:+46 733 113 172martin.deino!@creuna.setwitter.com/martindeino!

OLD COMMUNICATION

ADVERTISING AND OTHER CRAP

THISIS

NOTWORKING

Broadcasting:1% Fun

2 % Relevant97% Crap100% Not asked for

... and the world willbe different

POWER TO THE PEOPLEIT IS THAT SIMPLE

The new generation of marketing is all about understanding and respecting the power of the user

The new generation of marketing is all about understanding and respecting the power of the user

Users experience technology democratization which give them the power over:

MEDIA

TIMETOOLS

INFORMATION

TIME

TOOLS

INFORMATION

MEDIA

A SOLUTION?SURE, BUT IT’S NOT EASY

We need to deliver value through our marketing.

Or even easier:

We need to deliver value. Period.

If the goal always is to help our users,

even when we don’t understand how we will benefit from it,

we will benefit from it.

Built the marketing in to the product.

Make it so good that you don’t need bad marketing.

We focus on these areas:

Without With

Without With

Best price, I

promise

Without With

Without With

Without With

Without With

In a world of total transparency...

that is damn e!cient...

and where users havea constant conversation...

...it is better to be good

than trying to convince people that you are good

Martin:+46 733 113 172martin.deino!@creuna.setwitter.com/martindeino!