build better marketing
DESCRIPTION
Presentation on Sitecore partner day 2011TRANSCRIPT
BUILDINGBETTER
MARKETING
Martin:+46 733 113 [email protected]/martindeino!
OLD COMMUNICATION
ADVERTISING AND OTHER CRAP
THISIS
NOTWORKING
Broadcasting:1% Fun
2 % Relevant97% Crap100% Not asked for
... and the world willbe different
POWER TO THE PEOPLEIT IS THAT SIMPLE
The new generation of marketing is all about understanding and respecting the power of the user
The new generation of marketing is all about understanding and respecting the power of the user
Users experience technology democratization which give them the power over:
MEDIA
TIMETOOLS
INFORMATION
TIME
TOOLS
INFORMATION
MEDIA
A SOLUTION?SURE, BUT IT’S NOT EASY
We need to deliver value through our marketing.
Or even easier:
We need to deliver value. Period.
If the goal always is to help our users,
even when we don’t understand how we will benefit from it,
we will benefit from it.
Built the marketing in to the product.
Make it so good that you don’t need bad marketing.
We focus on these areas:
Without With
Without With
Best price, I
promise
Without With
Without With
Without With
Without With
In a world of total transparency...
that is damn e!cient...
and where users havea constant conversation...
...it is better to be good
than trying to convince people that you are good
Martin:+46 733 113 [email protected]/martindeino!