brainstorming blue sky ideation - product design · types of ideation group writing: brain writing...

brainstorming blue sky ideation

assignment 4

assignment 4mind maps

liam Arbeiter

anna aquinotiina otala

noah hertel

assignment 4exaptation

anna mitchell

anna aquino

tasha o’dennell

assignment 4TILMAG

logan warner

tiina otala

noah hertel

assignment 4SCAMPER

anna aquino

tiina otala

assignment 4TRIZ

logan warner

anna aquino

assignment 410 Ideas

hanna willmarth

noah hertel

xander thomas

anna mitchell

from your problem statement tohow might we...

Therese Olinger, an 18 year-old server at Red Lobster needs a way to serve drinks more easily because balancing a tray can be difficult when it is busy.

Bill (a spice store employee) needs a way to store spices in light proof jars while being able to see the spices because light deteriorates the flavor of spices.

Dr. Bill, an orthodontist, needs a way to keep his traveling brush clean because it gets moldy inside its carrying container.

Jane, a 45-year-old mother with 1 child in college, needs a way to dry her wine glasses without getting water spots, breaking the glass, or cutting herself.

Participant 1 needs a way to make washing dishes more fun, because she finds it so boring that she avoids using dishes in the first place. 

The ability to ask the right question is more than half the battle of finding the answer - Thomas J. WatsonThe mere formulation of a problem is far more essential than its solution - Einstein

how might we make washing dishes more fun?

how might we keep toothbrushes clean while traveling?

how might we display spices without exposing them to light?

how might we easily and effectively dry wine glasses?

how might we quickly carry drinks without spilling or dropping?

how might we detect peanut proteins with a fork?

vs.

how might consumers detect allergens in food?

vs.

how might we sense small particles?

how might we statements

framing the prompthighly constrained - minimal room for play/creativity

more ergonomic

more portable

customizablefun shapes

more features

how might we make the computer mouse more fun/ergonomic/interactive/portable/etc?

framing the promptless constrained - more room for play/innovation

Progressive Revelation VanGundy, 1981

how might we change the way we interact/interface with computers/electronics?

promptsill structured (free form, blue sky) vs. structured

ill structured structured

Free Form or Intuitive Methods

Structuredor Logical Methods

types of ideationGROUP WRITING:

BRAIN WRITINGBRAIN SKETCHINGCOLLECTIVE NOTEBOOKPIN CARDSKJ METHODTRIGGER SESSIONS

FreeWriting

BRAIN-STORMING

TRIZARIZASITSCAMPER

MORPHOLOGICAL ANALYSIS

ATTRIBUTE LISTING

POTENTIAL PROBLEM ANALYSIS

Perspectivestechniques

New

LATERAL THINKINGCHALLENGING ASSUMPTIONSBOUNDARY RELAXNEGATIVE BRAINSTORMREVERSALEXAGGERATION

PROGRESSIVE REVELATION

LADDERING

ROLESTORMING6 THINKING HATSSUPER HEROSDISNEY METHOD

Associationstechniques

BRUTE THINKANALOGIESFORCE FITFOCAL OBJECTS

PROVOCATIONSBUNCHES ofBANANASEXCURSIONS

MIND MAPPINGFREE ASSOCIATIONASSOCIATION MAPPING

Brainstorming is great for blue-sky radical ideas as there are no “wrong answers” and it doesn’t necessarily require a specific expertise.

types of ideationmodule 3

module 5

to generate LOTS of Ideas....

quickly.

brainstormingdifferent points of view

problem statement

5-9 people

20-40 minutes

room/situation

1 facilitator and lots of paper

Bounded Ideation Theory Reinig, B.A., R.O. Briggs, and J.F. Nunamaker, On the measurement of ideation quality. Journal of Management Information Systems, 2007. 23(4): p. 143-161.

understanding

cognitive inertiaunable to change directions

exhaustion

good

idea

s

total ideas

brainstorming

Switch Left Brain to Silent Mode

evaluation = left braincreativity = right brain

"In short: there are no rules. And here they are."— Scott Mc Cloud, Making Comics.

people become self conscious

evaluate later

1. Defer Judgement. NO EVALUATION

transcranial magnetic stimulation

brainstorming

“If at first, the idea is not absurd, then there is no hope for it.”  ~Albert Einstein

silly ideas are good

brainstorming1. Defer Judgement. NO EVALUATION

"In short: there are no rules. And here they are."— Scott Mc Cloud, Making Comics.

2. Build on ideas

yes and

36% more ideas!

kudrowitz and wallace, 2010

listeningmaking associationsmanipulating ideasbuilding on ideasgoing for quantitydeferring judgementencourage wild ideas

bonding playingcomforting lowering inhibitions

improv warmup

zip zap zoplistening.being ready to act.

word balllistening.being ready to act.

making associations

listening. defer judgement build on ideas.(yes and)

story spine

once upon a time...and everyday...until one day...and because of that...and because of that...and ever since that day...

“Discovery consists in seeing what everyone else has seen and thinking what no one else has thought.”  -Albert Szent-Gyorgyi

look at me!manipulating an idea.

Idea Sketching one idea per page

Quick and Clear

Draw Big and Bold

Label

Hold Up the Idea

Brief Pitch

Repeat

brainstorm!how might we…design vegetables to be more appealing to children in stores

Defer Judgement

Build on ideas

Draw/title every idea

Go for quantity

one idea per page

most products for children are designed differently than they are for adults (furniture, snacks, clothing)

let me know if you run out of paper (or marker ink)

however vegetables tend to be presented the same way for both children and adults

dopaminebrainstorming assistance

alice flaherty

rolestorming1. ideas come from outside the norm2. creates a playful atmosphere3. comfort in saying the unusual

empathy + pretend play

superheroes and fictional figures (extreme personalities + wish-fulfillment)

child, grandparent, one of your parents, healthcare professional, teacher, athlete, dog or cat, circus performer, musician, chef, construction worker, soldier, wheelchair user

Superman, the Incredible Hulk, Batman, Spiderman, Ironman James Bond, Sherlock Holmes, Indiana Jones, Harry Potter, Darth Vader, Mickey Mouse, MacGyver

negative brainstormingproblem reversal

brute thinkrandom words

mechanical reaper

associative theory of creativity

cracking creativity pg 148 -154

propsrandom objects “newsstand roundup”

ipm (pp)

Ideas Per Minute (Per Person)

quantity

>1.0 ipm (pp)

7 people, 30 min = 210 ideas

sorting ideasnot selecting ideas yet!

look for trends for further research, interpreting the mess, reviewing the ideas again

the silent treatment

choose appropriate names and number of groups

Big Toys

Funny Ideas

Good Ones

starts with“R”

KJ-Method, Snowball Technique, or Affinity Diagrams

sorting ideasKJ-Method, Snowball Technique, or Affinity Diagramsmulti-voting (most creative? most feasible?)

Black Dots - most interestingideas (some combination of what is feasible, valuable and creative)

how should we evaluate ideas?

more on this in module six

sorting ideasKJ-Method, Snowball Technique, or Affinity Diagramsmulti-voting (most creative? most feasible?)

Black Dots - most interestingideas (some combination of what is feasible, valuable and creative)

sorting ideasKJ-Method, Snowball Technique, or Affinity Diagrams

leave all of the ideasdon’t remove dotsnote: index cards alternative

sorting ideasfree Post-It note App

brainstorming

production blockingevaluation apprehension free riding

productivity loss factors

come in with ideasnominal brainstorming

assignment 5This is your opportunity to practice being the facilitator of an idea generation session. You will organize a group idea generation session in person (your participants/location/time/day should have been selected and confirmed in the prior assignment). You will use the methods described in lecture to generate ideas related to your prompt. As you have spent weeks already becoming an expert at the specific product genre and should already have lots of ideas that are modifications/incremental changes to the existing product line, this is an opportunity to get a bit more radical.

assignment 5idea generation part 2

1) Based on your problem statements from the user research in Assignment 3, craft two How Might We Statements that best represent your top problem/opportunity. You will use these statements in your brainstorming session.

2) Describe the overall brainstorming session set up with text and photos. Who are the 4 participants not including yourself (do not need to show faces or full names) with their background information? Where are you doing the session? How long is the session and how did you divide the time? What materials are you using? What warm up games did you do?

3) Develop one original warm-up activity that you will use with your brainstorming group. Provide a description with photo/image of your new type of warm-up activity. “New” meaning you developed the activity and not simply tried something new. In addition to the activity you develop, you are encouraged to also use warm-up games you learned in class.

4) Document key elements of the session in text and photo. After introductions and warm ups, using progressive revelation, start by framing your idea generation prompt to be any ideas related to your product topic. Spend at least 10 minutes on this general theme. Then spend at least 10 minutes on each of your two HMW statements. You can keep all ideas together on the wall for these three prompts. After the session have your group do a sorting and multi-voting. Document the group of ideas before sorting, after sorting and before voting, and after voting. Document the results: The total number of ideas, the IPM for the session, the major categories of ideas, what voting criteria was used, and images of the 10 best ideas (perhaps those with the most votes) including who came up with these top ideas.

5) At this point, you will have ideas from Blog 2 (market research), from Blog 3 (user research), from Blog 4 (individual idea generation) and now from Blog 5 (team-based ideas). As we are not able to go forward with all ideas, you need to do a first order selection to reduce (or combine some and reduce to) the top 10 ideas. Use the Novel, Value, Feasible framework to quickly assess all of your ideas. Try to have a variety of concepts from incremental innovation to radical innovation, from aesthetic improvements to functional improvements, and ideas that address different users/needs. Using the techniques discussed in class, design presentation images to represent these 10 ideas. You will use this 10 images to pitch the ideas in discussion.

assignment 5 outline/timeline due tomorrow at 10pm blog due 11/06peer review due 11/08

post title: idea generation part 2

Thursday - Presenting Ideas VisuallyTuesday - Entrepreneur PanelThursday - Team Discussion (New Teams!)

schedule

questions!