brainstorming blue sky ideation - product design · types of ideation group writing: brain writing...
TRANSCRIPT
brainstorming blue sky ideation
assignment 4
assignment 4mind maps
liam Arbeiter
anna aquinotiina otala
noah hertel
assignment 4exaptation
anna mitchell
anna aquino
tasha o’dennell
assignment 4TILMAG
logan warner
tiina otala
noah hertel
assignment 4SCAMPER
anna aquino
tiina otala
assignment 4TRIZ
logan warner
anna aquino
assignment 410 Ideas
hanna willmarth
noah hertel
xander thomas
anna mitchell
from your problem statement tohow might we...
Therese Olinger, an 18 year-old server at Red Lobster needs a way to serve drinks more easily because balancing a tray can be difficult when it is busy.
Bill (a spice store employee) needs a way to store spices in light proof jars while being able to see the spices because light deteriorates the flavor of spices.
Dr. Bill, an orthodontist, needs a way to keep his traveling brush clean because it gets moldy inside its carrying container.
Jane, a 45-year-old mother with 1 child in college, needs a way to dry her wine glasses without getting water spots, breaking the glass, or cutting herself.
Participant 1 needs a way to make washing dishes more fun, because she finds it so boring that she avoids using dishes in the first place.
The ability to ask the right question is more than half the battle of finding the answer - Thomas J. WatsonThe mere formulation of a problem is far more essential than its solution - Einstein
how might we make washing dishes more fun?
how might we keep toothbrushes clean while traveling?
how might we display spices without exposing them to light?
how might we easily and effectively dry wine glasses?
how might we quickly carry drinks without spilling or dropping?
how might we detect peanut proteins with a fork?
vs.
how might consumers detect allergens in food?
vs.
how might we sense small particles?
how might we statements
framing the prompthighly constrained - minimal room for play/creativity
more ergonomic
more portable
customizablefun shapes
more features
how might we make the computer mouse more fun/ergonomic/interactive/portable/etc?
framing the promptless constrained - more room for play/innovation
Progressive Revelation VanGundy, 1981
how might we change the way we interact/interface with computers/electronics?
promptsill structured (free form, blue sky) vs. structured
ill structured structured
Free Form or Intuitive Methods
Structuredor Logical Methods
types of ideationGROUP WRITING:
BRAIN WRITINGBRAIN SKETCHINGCOLLECTIVE NOTEBOOKPIN CARDSKJ METHODTRIGGER SESSIONS
FreeWriting
BRAIN-STORMING
TRIZARIZASITSCAMPER
MORPHOLOGICAL ANALYSIS
ATTRIBUTE LISTING
POTENTIAL PROBLEM ANALYSIS
Perspectivestechniques
New
LATERAL THINKINGCHALLENGING ASSUMPTIONSBOUNDARY RELAXNEGATIVE BRAINSTORMREVERSALEXAGGERATION
PROGRESSIVE REVELATION
LADDERING
ROLESTORMING6 THINKING HATSSUPER HEROSDISNEY METHOD
Associationstechniques
BRUTE THINKANALOGIESFORCE FITFOCAL OBJECTS
PROVOCATIONSBUNCHES ofBANANASEXCURSIONS
MIND MAPPINGFREE ASSOCIATIONASSOCIATION MAPPING
Brainstorming is great for blue-sky radical ideas as there are no “wrong answers” and it doesn’t necessarily require a specific expertise.
types of ideationmodule 3
module 5
to generate LOTS of Ideas....
quickly.
brainstormingdifferent points of view
problem statement
5-9 people
20-40 minutes
room/situation
1 facilitator and lots of paper
Bounded Ideation Theory Reinig, B.A., R.O. Briggs, and J.F. Nunamaker, On the measurement of ideation quality. Journal of Management Information Systems, 2007. 23(4): p. 143-161.
understanding
cognitive inertiaunable to change directions
exhaustion
good
idea
s
total ideas
brainstorming
Switch Left Brain to Silent Mode
evaluation = left braincreativity = right brain
"In short: there are no rules. And here they are."— Scott Mc Cloud, Making Comics.
people become self conscious
evaluate later
1. Defer Judgement. NO EVALUATION
transcranial magnetic stimulation
brainstorming
“If at first, the idea is not absurd, then there is no hope for it.” ~Albert Einstein
silly ideas are good
brainstorming1. Defer Judgement. NO EVALUATION
"In short: there are no rules. And here they are."— Scott Mc Cloud, Making Comics.
2. Build on ideas
yes and
36% more ideas!
kudrowitz and wallace, 2010
listeningmaking associationsmanipulating ideasbuilding on ideasgoing for quantitydeferring judgementencourage wild ideas
bonding playingcomforting lowering inhibitions
improv warmup
zip zap zoplistening.being ready to act.
word balllistening.being ready to act.
making associations
listening. defer judgement build on ideas.(yes and)
story spine
once upon a time...and everyday...until one day...and because of that...and because of that...and ever since that day...
“Discovery consists in seeing what everyone else has seen and thinking what no one else has thought.” -Albert Szent-Gyorgyi
look at me!manipulating an idea.
Idea Sketching one idea per page
Quick and Clear
Draw Big and Bold
Label
Hold Up the Idea
Brief Pitch
Repeat
brainstorm!how might we…design vegetables to be more appealing to children in stores
Defer Judgement
Build on ideas
Draw/title every idea
Go for quantity
one idea per page
most products for children are designed differently than they are for adults (furniture, snacks, clothing)
let me know if you run out of paper (or marker ink)
however vegetables tend to be presented the same way for both children and adults
dopaminebrainstorming assistance
alice flaherty
rolestorming1. ideas come from outside the norm2. creates a playful atmosphere3. comfort in saying the unusual
empathy + pretend play
superheroes and fictional figures (extreme personalities + wish-fulfillment)
child, grandparent, one of your parents, healthcare professional, teacher, athlete, dog or cat, circus performer, musician, chef, construction worker, soldier, wheelchair user
Superman, the Incredible Hulk, Batman, Spiderman, Ironman James Bond, Sherlock Holmes, Indiana Jones, Harry Potter, Darth Vader, Mickey Mouse, MacGyver
negative brainstormingproblem reversal
brute thinkrandom words
mechanical reaper
associative theory of creativity
cracking creativity pg 148 -154
propsrandom objects “newsstand roundup”
ipm (pp)
Ideas Per Minute (Per Person)
quantity
>1.0 ipm (pp)
7 people, 30 min = 210 ideas
sorting ideasnot selecting ideas yet!
look for trends for further research, interpreting the mess, reviewing the ideas again
the silent treatment
choose appropriate names and number of groups
Big Toys
Funny Ideas
Good Ones
starts with“R”
KJ-Method, Snowball Technique, or Affinity Diagrams
sorting ideasKJ-Method, Snowball Technique, or Affinity Diagramsmulti-voting (most creative? most feasible?)
Black Dots - most interestingideas (some combination of what is feasible, valuable and creative)
how should we evaluate ideas?
more on this in module six
sorting ideasKJ-Method, Snowball Technique, or Affinity Diagramsmulti-voting (most creative? most feasible?)
Black Dots - most interestingideas (some combination of what is feasible, valuable and creative)
sorting ideasKJ-Method, Snowball Technique, or Affinity Diagrams
leave all of the ideasdon’t remove dotsnote: index cards alternative
sorting ideasfree Post-It note App
brainstorming
production blockingevaluation apprehension free riding
productivity loss factors
come in with ideasnominal brainstorming
assignment 5This is your opportunity to practice being the facilitator of an idea generation session. You will organize a group idea generation session in person (your participants/location/time/day should have been selected and confirmed in the prior assignment). You will use the methods described in lecture to generate ideas related to your prompt. As you have spent weeks already becoming an expert at the specific product genre and should already have lots of ideas that are modifications/incremental changes to the existing product line, this is an opportunity to get a bit more radical.
assignment 5idea generation part 2
1) Based on your problem statements from the user research in Assignment 3, craft two How Might We Statements that best represent your top problem/opportunity. You will use these statements in your brainstorming session.
2) Describe the overall brainstorming session set up with text and photos. Who are the 4 participants not including yourself (do not need to show faces or full names) with their background information? Where are you doing the session? How long is the session and how did you divide the time? What materials are you using? What warm up games did you do?
3) Develop one original warm-up activity that you will use with your brainstorming group. Provide a description with photo/image of your new type of warm-up activity. “New” meaning you developed the activity and not simply tried something new. In addition to the activity you develop, you are encouraged to also use warm-up games you learned in class.
4) Document key elements of the session in text and photo. After introductions and warm ups, using progressive revelation, start by framing your idea generation prompt to be any ideas related to your product topic. Spend at least 10 minutes on this general theme. Then spend at least 10 minutes on each of your two HMW statements. You can keep all ideas together on the wall for these three prompts. After the session have your group do a sorting and multi-voting. Document the group of ideas before sorting, after sorting and before voting, and after voting. Document the results: The total number of ideas, the IPM for the session, the major categories of ideas, what voting criteria was used, and images of the 10 best ideas (perhaps those with the most votes) including who came up with these top ideas.
5) At this point, you will have ideas from Blog 2 (market research), from Blog 3 (user research), from Blog 4 (individual idea generation) and now from Blog 5 (team-based ideas). As we are not able to go forward with all ideas, you need to do a first order selection to reduce (or combine some and reduce to) the top 10 ideas. Use the Novel, Value, Feasible framework to quickly assess all of your ideas. Try to have a variety of concepts from incremental innovation to radical innovation, from aesthetic improvements to functional improvements, and ideas that address different users/needs. Using the techniques discussed in class, design presentation images to represent these 10 ideas. You will use this 10 images to pitch the ideas in discussion.
assignment 5 outline/timeline due tomorrow at 10pm blog due 11/06peer review due 11/08
post title: idea generation part 2
Thursday - Presenting Ideas VisuallyTuesday - Entrepreneur PanelThursday - Team Discussion (New Teams!)
schedule
questions!