bottom of the pyramid- the business myths
Post on 21-Aug-2015
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Why InvestInAfrica?
Jolly Ndikumana
Source: C.K Prahalad & Stuart L. Hart
The WorldEconomicPyramid
Abidjan, Ivory Coast
Cities containMost of the Middle to Upper Middle Class
4Billion People
Earn Less Than
$4 A Day
Muramvya, Burundi
Source: UNDP, Human Development Report (2014)
Name: PaulAge: 55Profession: Farmer
Gitega, Burundi
Name: EuniceAge: 45Profession: Teacher
Mo pela, Mozambique
FortuneAt theBottomOf the Pyramid
60%
In 2014, Coca Cola’s revenue was of$2.9 BillionIn Sub-Saharan Africa
Kampala, Uganda
WhereWould You PutYour Money?
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