boom media social media integration

Integrating Social Media

“Prior to the Internet, the latest technology that had any real effect on the way people sat

down and talked together was a table.”

-Prof. Clay Shirky

Customers are people first.

And buyerssecond.

What do people thrive on?

44%

49%

Why is integration important?

The Transition of Marketing

Communication

MOSTGetting the

out of Social Media

MonitoringObjectivesStrategyTechnology

Monitoring

• The Importance of Listening

• Custom Reputation Management

• Google Alerts

–http://www.google.com/alerts

Objectives

• Establish the Rules

• Why are you applying social media?

Strategy

• Time Productivity

• Management of Profiles

• Where are you driving the user?

• Content. Content. Content.

Technology

• What technology are you using?

• What technology are they using?

• What technology are your employees using?

What is a blog?

Injecting new media

with traditional

content

5 Ways to Combine

1.Social Media andEmail

Google Feedburner

Delivra

MailChimp

FacebookFanpage

2.Social Media andEvents

Eventbrite

FacebookLinkedINTwitter

3.MarketingResearch

4.TraditionalNetworking

5.LeadGeneration

Connect With Me

• Blog: http://ericriceblog.com

• Twitter: @EA_Rice

• Email: eric.rice@mymediaboom.com